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Internet

July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Internet”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

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March 18, 2014 8:38 AM

It's A Small (And Strange) World After All, Brands tagged “Internet”

How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands... Read more

By Mitch Joel

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February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Internet”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


January 30, 201410:22 PM

The Blog Turns 20 This Year tagged “Internet”

Can you believe it? I had to re-read the headline a couple of times as well. Yesterday, The Guardian posted an article titled, The blog turns 20: a conversation with three internet pioneers. It made me do a double-take. This... Read more

By Mitch Joel


January 9, 201410:11 PM

The Internet Will Break Your Creative Block tagged “Internet”

Writer's block? Creative block? Can't come up with something to create? Steven Pressfield hates the words "writer's block." He believes that we're all just fighting the "resistance" to create something (writing, that new startup, a project, whatever). His books, The... Read more

By Mitch Joel


November 26, 201311:14 PM

Katie Couric Will Give Us The Internet That We Deserve tagged “Internet”

What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the... Read more

By Mitch Joel


November 22, 2013 7:50 PM

A New Golden Age For Television tagged “Internet”

Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the... Read more

By Mitch Joel


October 30, 2013 8:01 PM

When Important Websites Crash tagged “Internet”

The political punditry around the healthcare website crashing is laughable. People not getting access to their healthcare is serious business. This isn't about politics. It's about technology. As the owner of a digital marketing agency, I frequently find myself in... Read more

By Mitch Joel


October 14, 201311:07 PM

Fake Traffic, Bots And Faker Websites tagged “Internet”

Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about newspapers and magazines. The publishers could tell you whatever they wanted about circulation, distribution or pass-along metrics, but it was... Read more

By Mitch Joel


September 27, 201311:12 PM

Digital Empathy tagged “Internet”

When I drive home from the office, I pass an elementary school and there are always shenanigans taking place. I worry that my children are going to face bullies. They will. We all do. Regardless of the mass media attention... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Internet”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


September 7, 2013 8:36 AM

For The Love Of Words tagged “Internet”

There are people who are true magicians. Not parlor tricks. Not those who try to fool others. Individuals who have ideas and can create stories out of thin air. Very compelling stories. While they walk among us, they work alone,... Read more

By Mitch Joel

Utilities:


September 6, 201310:58 AM

The Marketing Of Things tagged “Internet”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel


August 6, 2013 6:09 PM

The Internet Needs A Morning After Pill tagged “Internet”

Buyer's remorse. Opps, I did it again. Everything has a publish button. Every publish button is quick and easy to use. Every publish button puts it out there - in text, images, audio and video - for the world to... Read more

By Mitch Joel


May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Internet”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Internet”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Internet”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


May 3, 2013 7:35 PM

The New Digital Age tagged “Internet”

There's a new book in town that is worthy of your attention. No, this isn't a self-promotional post about CTRL ALT Delete (as I head into promotion for it next week, you can be sure that there will be plenty... Read more

By Mitch Joel


May 1, 2013 8:10 AM

The Secret To Getting Picked tagged “Internet”

Being picked by someone or choosing yourself and leading... which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and... Read more

By Mitch Joel


March 19, 2013 2:04 PM

You Must Read This! tagged “Internet”

What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more

By Mitch Joel


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