By
Search Results
Entries tagged with “
Internet
”May 17, 2013 8:21 AM
The Truth About Advertising In 2013 tagged “Internet”
Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more
Utilities:
May 9, 201311:32 AM
Two Terms Marketers Need for Today's Media Landscape tagged “Internet”
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more
By
Utilities:
May 3, 2013 7:35 PM
The New Digital Age tagged “Internet”
There's a new book in town that is worthy of your attention. No, this isn't a self-promotional post about CTRL ALT Delete (as I head into promotion for it next week, you can be sure that there will be plenty... Read more
By
Utilities:
May 1, 2013 8:10 AM
The Secret To Getting Picked tagged “Internet”
Being picked by someone or choosing yourself and leading... which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and... Read more
By
Utilities:
March 19, 2013 2:04 PM
You Must Read This! tagged “Internet”
What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more
By
Utilities:
February 19, 2013 2:35 PM
The Future of Media Is Beyond The Screen tagged “Internet”
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more
By
Utilities:
February 8, 2013 2:18 PM
Putting In The Time tagged “Internet”
Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. In watching the examples of brands that achieved some serious success leveraging the world's largest online social... Read more
By
Utilities:
January 31, 2013 4:25 PM
On Death And Dying Brands tagged “Internet”
The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend,... Read more
By
Utilities:
December 20, 2012 4:09 PM
The Impermanent Internet tagged “Internet”
The Internet is like an elephant: it never forgets. Whether it's a deep cache, a like on Facebook, a retweet, a simple Google search, a screen capture or more, it seems like the Internet is a massive repository for everything... Read more
By
Utilities:
December 7, 201210:24 AM
Great Marketing Is Utilitarian tagged “Internet”
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more
By
Utilities:
October 23, 2012 4:10 PM
The Next New Now. Makers Of The Future. tagged “Internet”
We are getting it all wrong. When people ask, "what's next?" you will hear one of three things: Social. Mobile. Local. Those are not "next" those are "now." When I think of what's next, nothing has been more illuminating than... Read more
By
Utilities:
September 29, 2012 3:49 PM
Just Another Screen tagged “Internet”
Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an entire chapter titled, The One Screen World. In it, I make the argument that the only screen that matters is... Read more
By
Utilities:
September 28, 2012 8:45 PM
The Master Of Media tagged “Internet”
Who is the master of media? Two words: Clay Shirky. I believe that Clay Shirky is the Marshall McLuhan of our time. I realize that it is statements like this that will either make certain individuals roll their eyes and... Read more
By
Utilities:
September 21, 2012 2:48 PM
I, Robot tagged “Internet”
Are you fascinated with work and the environments we work in? How we work... and how we are going to work is a huge component of my next book, CTRL ALT DEL (which comes out in May 2013). The concept... Read more
By
Utilities:
September 8, 2012 9:01 PM
Let's Not Mess Up The Internet tagged “Internet”
Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to the launch of his book, Permission Marketing. This was the early days of the Internet. After reading Permission Marketing, I... Read more
By
Utilities:
August 30, 2012 3:17 PM
The Misery Of Monetization tagged “Internet”
Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more
By
Utilities:
July 25, 2012 3:25 PM
On Knowing (And Experience) tagged “Internet”
How old should a Social Media Manager be? It's not hard to create an online firestorm by blogging something that is more perspective than experience. No one is feeling the brunt of this more than Cathryn Sloane these days. On... Read more
By
Utilities:
July 3, 201210:12 AM
The New Electricity tagged “Internet”
You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more
By
Utilities:
June 12, 201210:55 AM
The Internet Could Be Closed For Business tagged “Internet”
Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more
By
Utilities:
June 5, 2012 7:44 PM
Is Social Media Too Good To Be True? tagged “Internet”
Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any one individual can have an idea and publish it in text, images, audio and video for the... Read more
By
Utilities:
