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Entries tagged with “
Internet
”May 10, 2012 9:43 PM
This Blog Sucks (And You're Probably Not Reading This) tagged “Internet”
I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are... Read more
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May 3, 201210:13 PM
The Business (To Business) Of Social Media tagged “Internet”
"Why aren't there more case studies of business to business organizations using social media?" I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we're all excited when a... Read more
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April 25, 201210:39 PM
Two Things That Should Rock Your World tagged “Internet”
Well, is the Web dead? Of course, the Web isn't dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything... Read more
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March 13, 201210:57 AM
Rise Of The Indie Brand tagged “Internet”
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more
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February 15, 2012 4:05 PM
As Seen On TV - Media Hacking The Tube tagged “Internet”
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more
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February 14, 201210:36 AM
How Cloud Computing Changes Everything tagged “Internet”
There's been a lot of talk about "the cloud" when it comes to technology and IT in the past few years. It's a revolution as big as the advent of the microprocessor and just as relevant as the desktop computer.... Read more
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February 13, 2012 3:11 PM
The Modern Marketing Agency tagged “Internet”
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more
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February 10, 2012 9:48 PM
Get Lost On YouTube tagged “Internet”
It's one of my favorite past-times and guilty pleasures. After all of the work is done and the house is quiet, instead of sitting back and letting the television waft over me, I go and get lost on YouTube. I... Read more
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January 19, 2012 2:01 PM
Don't Break The Internet tagged “Internet”
Are you as confused about SOPA and PIPA as I am in relation to the marketing world? There is an overabundance of information, discourse and content about SOPA, PIPA and what this means to our world. Do you need to... Read more
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November 18, 2011 8:53 PM
The Next Internet... Perspective Is Everything tagged “Internet”
Roger McNamee is an interesting character and he has a perspective of the Web, Internet and mobile that we don't often see. Watch this (it's 15 minutes long) and think about what's coming next... by what's happening now:... Read more
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November 8, 201112:10 PM
A Life Without Technology tagged “Internet”
There's no doubt that technology brings with it some scary things. The scariest of them all is of the uncertainty. Human beings are creatures of habit and any introduction of anything new typically raises an eyebrow (at least) or pitchforks... Read more
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November 1, 2011 6:36 PM
Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet) tagged “Internet”
What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had a dream. The dream was that the Internet and the many digital channels and platforms that have poured out of... Read more
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October 20, 2011 9:12 PM
The Moment You've All Been Waiting For... tagged “Internet”
When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One, published today, we are on the... Read more
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October 18, 2011 9:22 AM
The Shift To TV Everywhere tagged “Internet”
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more
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October 7, 2011 9:23 PM
The Integrity Of The System Is Up You tagged “Internet”
Write it only if you mean it. On Twitter, Sally Hogshead (one of my most favorite people!) asked, "How well do you need to know someone before endorsing them on LinkedIn?" My tweet back was: "I'd say well enough to... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Internet”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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August 18, 2011 9:27 PM
The Internet Is Not Evil tagged “Internet”
It's easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don't kill people. People kill people." I actually don't believe that. I'd prefer a world without weapons. That being said, the... Read more
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May 19, 2011 9:03 PM
It's Not About The Technology tagged “Internet”
Always remember: it's not about the technology. It's about access. People worry too much about the technology. Forget about the technology (sorry to those of you in IT). Instead, think about the access that the Internet has brought to our... Read more
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May 19, 2011 4:58 PM
It's A Great Icebreaker tagged “Internet”
How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell didn't get this conversation all riled up last October (see: Small Change - why the revolution will not be tweeted),... Read more
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April 2, 2011 7:35 PM
When Is This Going To End? tagged “Internet”
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more
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