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Interactive Advertising Bureau

October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Interactive Advertising Bureau”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


June 16, 2013 7:51 AM

Does Retail Understand The Untethered Consumer? tagged “Interactive Advertising Bureau”

Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining... Read more

By Mitch Joel

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June 16, 2013 7:44 AM

SPOS #362 - Fast Shopper, Slow Store With Gary Schwartz tagged “Interactive Advertising Bureau”

Welcome to episode #362 of Six Pixels Of Separation - The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Interactive Advertising Bureau”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

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September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Interactive Advertising Bureau”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


February 28, 201110:48 PM

The Future Of Display Advertising (It's Bigger Than You Think) tagged “Interactive Advertising Bureau”

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more

By Mitch Joel


June 18, 2010 1:12 PM

Advice To A Marketing n00b tagged “Interactive Advertising Bureau”

It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more

By Mitch Joel


March 22, 2010 3:25 PM

Learning About Social Media Marketing tagged “Interactive Advertising Bureau”

One day isn't going to cut it if you really want to learn about something, but it's a great start. The good people at IAB Canada - Interactive Advertising Bureau - have asked me if I would be willing to... Read more

By Mitch Joel


February 9, 201010:49 AM

This Will Change Everything... Again tagged “Interactive Advertising Bureau”

What do you make of articles that say, "this will change everything for Marketers?" The truth is, I'm just as guilty as the next Journalist, Blogger and Writer to publish thoughts like that. The truth is, those types of sayings... Read more

By Mitch Joel


October 20, 2009 7:44 AM

Removing The Most Painful Question Potential Clients Always Ask tagged “Interactive Advertising Bureau”

"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more

By Mitch Joel


April 1, 200910:31 PM

Always Remember Marketing Is Not Advertising tagged “Interactive Advertising Bureau”

It's not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising is beginning to show signs of economic woes as well, but make no mistake about it, Digital Marketing is still... Read more

By Mitch Joel


December 9, 200811:52 PM

Banner Advertising Is But One Small Component Of Digital Marketing tagged “Interactive Advertising Bureau”

When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more

By Mitch Joel


June 26, 200811:53 PM

Mass Media Or Mass Content - What's Worse? tagged “Interactive Advertising Bureau”

I remember listening to David Weinberger (co-author of The Cluetrain Manifesto, author of Everything Is Miscellaneous and Small Pieces Loosely Joined, and Blogger over at Joho The Blog) speak, and he said something that changed my perspective on Blogs. For... Read more

By Mitch Joel


June 15, 200810:41 PM

SPOS #108 - Summertime Marketing tagged “Interactive Advertising Bureau”

Welcome to episode #108 of Six Pixels Of Separation - The Twist Image Podcast. A crazy week of travel into another crazy week of travel makes for a random rant about everything from why musicians and the music industry have... Read more

By Mitch Joel

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June 9, 2008 4:36 PM

SPOS #107 - Persuasion And Marketing With Douglas Rushkoff tagged “Interactive Advertising Bureau”

Welcome to episode #107 of Six Pixels Of Separation - The Twist Image Podcast. From the west coast to the east coast - I've been to British Columbia and back. But, this week I'm headed to Toronto for three excellent... Read more

By Mitch Joel

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June 8, 200811:35 PM

What A Week In Digital Marketing This Will Be tagged “Interactive Advertising Bureau”

If you're interested in augmenting your Marketing skills by integrating Digital Marketing into your mix, then the CMA - Canadian Marketing Association - is once again offering their E-Marketing course in Montreal. The course will be given in English, and... Read more

By Mitch Joel


March 30, 2008 4:38 PM

SPOS #97 - Reaching Influential Bloggers tagged “Interactive Advertising Bureau”

Welcome to episode #97 of Six Pixels Of Separation - The Twist Image Podcast. After a wild few days in Vancouver doing my full-day seminar on Social Media Marketing for IAB Canada, I am back and discussing everything from why... Read more

By Mitch Joel


March 23, 2008 7:13 AM

SPOS #96 - The Universal Search Of It All tagged “Interactive Advertising Bureau”

Welcome to episode #96 of Six Pixels Of Separation - The Twist Image Podcast. There a little flub at the beginning of the recording. I hit the pause button and didn't unpause (it's an ugly story, and you don't want... Read more

By Mitch Joel

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March 17, 2008 9:34 PM

12 Ways To Move The Social Media Conversation Past The Converted tagged “Interactive Advertising Bureau”

If we're all trying to get more people to read Blogs and listen to Podcasts, but our core audience is fellow Bloggers and Podcasters, how do we ever get this content out to the mainstream and bust the echo chamber... Read more

By Mitch Joel


March 16, 2008 7:34 AM

SPOS #95 - Podcasting To The Community tagged “Interactive Advertising Bureau”

Welcome to episode #95 of Six Pixels Of Separation - The Twist Image Podcast. Whoops! I totally screwed up the intro and said, "welcome to episode #85" - I have no idea what I was thinking. Actually, that's not true... Read more

By Mitch Joel


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