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Interactive Advertising

July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Interactive Advertising”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

Utilities:


April 9, 201010:32 PM

The End Of Online Advertising Standards tagged “Interactive Advertising”

Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more

By Mitch Joel


July 22, 200911:02 PM

Evolutionize Your Marketing tagged “Interactive Advertising”

It seems like everyone is busy looking to their left and to their right in hopes that someone else is going to come up with a way to revolutionize advertising. After thinking about this long and hard, it looks like... Read more

By Mitch Joel


July 14, 2009 9:38 PM

Where The Marketing Budgets Are Going tagged “Interactive Advertising”

"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost's Research Brief today. "According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets... Read more

By Mitch Joel


April 25, 2009 8:35 AM

This Space (Is Not) For Sale tagged “Interactive Advertising”

Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more

By Mitch Joel


December 9, 200811:52 PM

Banner Advertising Is But One Small Component Of Digital Marketing tagged “Interactive Advertising”

When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more

By Mitch Joel


October 21, 200810:05 PM

Why Invest In Social Media? tagged “Interactive Advertising”

"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as social media during the downturn, analyst Adam Sarner replied, 'This is going to be a lifeline." This was only one... Read more

By Mitch Joel


October 11, 2008 9:04 AM

Video Online Does Not Click tagged “Interactive Advertising”

With close to ten billion videos being viewed online every month and the average person watching close to eight hours per month, we're seeing many publishers and advertisers jumping on the online video bandwagon. There's not much going on in... Read more

By Mitch Joel


September 12, 200811:27 PM

How Big Is The Digital Marketing Pie? tagged “Interactive Advertising”

Digital Marketing may not be booming (it's close to it though) and the future is healthy. eMarketer had a news item yesterday titled, How Much Marketing Is Digital? It was tied into a report I Blogged about here: The Agency... Read more

By Mitch Joel


September 8, 200811:54 PM

The Agency Of The Future Is... tagged “Interactive Advertising”

The Agency of the future is the Digital Marketing Agency of today. (but that's not how they spin the news). MarketingVox released a news item today titled, Marketers' Top 10 Wish List for Agencies of the Future. The results of... Read more

By Mitch Joel


June 29, 2008 7:37 AM

SPOS #110 - Digital Marketing From Mexico City tagged “Interactive Advertising”

Welcome to episode #110 of Six Pixels Of Separation - The Twist Image Podcast. I have not been this inspired by a business trip since I went over to Singapore last year. And while it was only a short trip... Read more

By Mitch Joel


June 7, 200811:53 PM

Why Behavioral Targeting May Not Be The Future Of Online Advertising tagged “Interactive Advertising”

Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along with the Websites you have been visiting in an effort to understand your online experience and target better (and more... Read more

By Mitch Joel


June 2, 200810:31 PM

RSS Advertising Yes - Podcast Advertising No tagged “Interactive Advertising”

"'RSS and podcasting have both gone a little bit silent,' he said. 'Podcasting is a bust, and RSS was lumped in. It's got a few unique challenges... but it has grown and become a part of revenue mix for publishers.'"... Read more

By Mitch Joel


March 20, 200811:54 PM

When GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing... tagged “Interactive Advertising”

Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third... Read more

By Mitch Joel


January 28, 200811:56 PM

Come Work With Me At Twist Image In Beautiful Montreal tagged “Interactive Advertising”

I rarely use this Six Pixels of Separation Blog to talk about the comings and goings at Twist Image, but we have had an incredible year of growth (great clients and fun projects). We had done our projections for 2008,... Read more

By Mitch Joel


January 25, 200811:49 PM

Google Eats Advertising For Breakfast tagged “Interactive Advertising”

In another step to making itself self-aware, Google announced this week that it has spent the past year working with Publicis on "the sharing of proprietary technical knowledge, as well as insights about advertising and media planning and buying, and... Read more

By Mitch Joel


December 8, 2007 3:02 PM

Digital Marketing Agencies Should Not Adjust Campaigns For The Web But Lead The Brand Strategy tagged “Interactive Advertising”

Normally, after reading a Blog posting title like that, the standard response is, "here Mitch goes again..." It turns out that I have nothing to do with that statement, because it comes from a recent Forrester Research study, according to... Read more

By Mitch Joel


December 6, 200711:21 PM

Twist Image Wins Boomerang Award For Scotiabank tagged “Interactive Advertising”

Warning: Self-promotional Blog posting... I just got back from the annual InfoPresse Magazine Boomerang Awards. While you may have never heard about it, it is becoming a massive event. InfoPresse Magazine is the Quebec Marketing and Communications industries trade publication... Read more

By Mitch Joel


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