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Innovation

March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing tagged “Innovation”

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

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March 24, 2017 8:45 PM

Will You, Brands Or Big Media Be The Star Of Snapchat TV? tagged “Innovation”

In the past few months, we've seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM have inked deals with Snapchat to develop original programming, specific to the Snapchat environment. Many think this is just the... Read more

By Mitch Joel

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March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Innovation”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Innovation”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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March 7, 2017 3:44 PM

Is Technology An Addiction, A Crutch Or Normal For Who We Are? tagged “Innovation”

I'm addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.  Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Innovation”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Innovation”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Innovation”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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February 3, 2017 2:43 PM

4 Ways To Lead With Authenticity In Uncertain Times tagged “Innovation”

There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body... Read more

By Mitch Joel

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February 1, 2017 4:34 PM

The Frightening Ramifications Of High-Frequency Advertising tagged “Innovation”

If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising will be automated, it is a question of "when." Whether we like it or not.... Read more

By Mitch Joel

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January 31, 2017 5:09 PM

The Easiest Way To Navigate This Media Minefield tagged “Innovation”

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? How partisan are... Read more

By Mitch Joel

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January 24, 201711:39 PM

Connect The Dots Marketing tagged “Innovation”

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more

By Mitch Joel

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January 5, 2017 2:10 PM

The Medium Is/Is Not The Message tagged “Innovation”

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

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December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Innovation”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

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December 9, 2016 9:47 AM

Clay Shirky Is Back (And He's Taking On China) tagged “Innovation”

What do you really know about China, smartphones, business and how it impacts the world? There are only a handful of truly original, influential and innovative modern thinkers when it comes to business, media and technology. If there were a Mount... Read more

By Mitch Joel

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December 7, 201611:52 PM

The Role Of A Marketer (Yesterday And Tomorrow) tagged “Innovation”

Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make... Read more

By Mitch Joel

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December 2, 2016 3:11 PM

The 15 Best Business Books Of 2016 tagged “Innovation”

The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016... in... Read more

By Mitch Joel

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November 25, 2016 6:59 AM

What Problems Are You Solving? tagged “Innovation”

Disruption. Automation. Innovation. People are no longer terrified that their jobs are going to be shipped overseas. Oh, don't be fooled. There's still that. Now, technology is also threatening to have our jobs (yes, all of our jobs) become obsolete... Read more

By Mitch Joel

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November 23, 2016 5:14 PM

The Thing About Disruption tagged “Innovation”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

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November 4, 201612:07 PM

Is Silicon Valley Losing Its Shine And Innovation? tagged “Innovation”

There's gold in them there hills... In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Gold! Opportunity... a new life... the richness. Sounded so exciting. For the past few... Read more

By Mitch Joel

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