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Entries tagged with “
Innovation
”June 14, 201311:12 AM
The New Convergence tagged “Innovation”
This is not about media convergence. It's about something bigger. Things change. Things change so fast that sometimes, it's hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change.... Read more
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June 6, 2013 7:55 PM
Want To Join Seth Godin And Me For A CTRL ALT Delete Book Launch At Google In NYC? tagged “Innovation”
It's actually a private book launch party for CTRL ALT Delete. On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. This is a very private... Read more
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April 18, 2013 9:19 AM
Die, Thought Leaders, Die, Die, Die... tagged “Innovation”
So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more
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April 17, 2013 7:16 PM
The Perfect Tweet tagged “Innovation”
When is the right time to tweet? I have a very special place in my heart for the city of Boston. One of my best childhood memories is when my parents would pack up my three brothers and I, throw... Read more
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April 5, 2013 4:55 PM
What's More Important To A Consumer: The Price Or The Brand? tagged “Innovation”
Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more
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March 2, 2013 8:28 AM
Where Innovation Happens tagged “Innovation”
Where do you think innovation happens? Are you doing your best work when you are alone with your ideas? Are you doing your best work when you're collaborating at the office with your peers? Do you do your best work... Read more
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February 7, 2013 8:34 AM
In Defense Of TED tagged “Innovation”
TED is the most important conference out there. TED is so much more than a conference. News was announced this week that the annual TED conference would be moving from its current home in Long Beach, California to Vancouver, British... Read more
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January 31, 2013 4:25 PM
On Death And Dying Brands tagged “Innovation”
The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend,... Read more
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January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Innovation”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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December 14, 2012 8:10 PM
When The Future Comes Faster tagged “Innovation”
Can you really say that technology does not touch the work that you do? We tend to see things in a linear fashion. It's human nature. The truth is that we are at an amazing inflection point where exponential growth... Read more
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December 13, 2012 1:58 PM
The Victim To Victor Mindset tagged “Innovation”
Your actions. Your motivations. A simple thing happened to me yesterday that made analyze how I make business decisions. I'm getting ahead of myself. Heading from Manhattan over to LaGuardia Airport in the early afternoon, something happened. I was booked... Read more
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November 27, 2012 6:31 PM
The Future Of Iconic Brands tagged “Innovation”
In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. It seems like... Read more
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October 23, 2012 4:10 PM
The Next New Now. Makers Of The Future. tagged “Innovation”
We are getting it all wrong. When people ask, "what's next?" you will hear one of three things: Social. Mobile. Local. Those are not "next" those are "now." When I think of what's next, nothing has been more illuminating than... Read more
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October 17, 201212:43 PM
The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Innovation”
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more
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September 11, 2012 7:39 PM
Quirky Turns Us All Into Sharks And Dragons tagged “Innovation”
Have you ever seen the TV show Shark Tank or Dragon's Den? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with... Read more
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September 8, 2012 9:01 PM
Let's Not Mess Up The Internet tagged “Innovation”
Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to the launch of his book, Permission Marketing. This was the early days of the Internet. After reading Permission Marketing, I... Read more
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August 24, 2012 8:20 PM
Is The Next New Digital Thing Something Physical? tagged “Innovation”
Virtual goods are one thing. Brands are still stuck on the physical. My mind went wandering. I was reading the Gadgetwise blog on The New York Times and came across the news item, Batman's New Perch Above Gotham: Your iPad.... Read more
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July 4, 201210:08 PM
Independence. Forever. tagged “Innovation”
Happy Fourth Of July. I have a soft spot for any day that celebrates independence. This blog is about independence. Brands (can) have independence now. It's powerful. It's big. It's not going to change. It's going to be a lot... Read more
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July 3, 201210:12 AM
The New Electricity tagged “Innovation”
You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more
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June 5, 2012 7:44 PM
Is Social Media Too Good To Be True? tagged “Innovation”
Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any one individual can have an idea and publish it in text, images, audio and video for the... Read more
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