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Innovation

February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Innovation”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Innovation”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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February 3, 2017 2:43 PM

4 Ways To Lead With Authenticity In Uncertain Times tagged “Innovation”

There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body... Read more

By Mitch Joel

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February 1, 2017 4:34 PM

The Frightening Ramifications Of High-Frequency Advertising tagged “Innovation”

If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising will be automated, it is a question of "when." Whether we like it or not.... Read more

By Mitch Joel

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January 31, 2017 5:09 PM

The Easiest Way To Navigate This Media Minefield tagged “Innovation”

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? How partisan are... Read more

By Mitch Joel

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January 24, 201711:39 PM

Connect The Dots Marketing tagged “Innovation”

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more

By Mitch Joel

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January 5, 2017 2:10 PM

The Medium Is/Is Not The Message tagged “Innovation”

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

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December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Innovation”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

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December 9, 2016 9:47 AM

Clay Shirky Is Back (And He's Taking On China) tagged “Innovation”

What do you really know about China, smartphones, business and how it impacts the world? There are only a handful of truly original, influential and innovative modern thinkers when it comes to business, media and technology. If there were a Mount... Read more

By Mitch Joel

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December 7, 201611:52 PM

The Role Of A Marketer (Yesterday And Tomorrow) tagged “Innovation”

Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make... Read more

By Mitch Joel

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December 2, 2016 3:11 PM

The 15 Best Business Books Of 2016 tagged “Innovation”

The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016... in... Read more

By Mitch Joel

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November 25, 2016 6:59 AM

What Problems Are You Solving? tagged “Innovation”

Disruption. Automation. Innovation. People are no longer terrified that their jobs are going to be shipped overseas. Oh, don't be fooled. There's still that. Now, technology is also threatening to have our jobs (yes, all of our jobs) become obsolete... Read more

By Mitch Joel

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November 23, 2016 5:14 PM

The Thing About Disruption tagged “Innovation”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

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November 4, 201612:07 PM

Is Silicon Valley Losing Its Shine And Innovation? tagged “Innovation”

There's gold in them there hills... In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Gold! Opportunity... a new life... the richness. Sounded so exciting. For the past few... Read more

By Mitch Joel

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October 5, 2016 9:21 PM

Steve tagged “Innovation”

October 5th, 2011. Steve Jobs passed away. Time flies, when it's not your own life. 5 years today. Hard to believe. Always remember...... Read more

By Mitch Joel

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September 23, 201611:17 PM

The Spirit Of The Times And Great Expectations tagged “Innovation”

Live in the desert. It's a place of possibilities. I'm always fascinated when urbanized environments flourish in a place that should - for all intents and purposes - kill humans. There is nothing there to sustain us. Yet, these areas... Read more

By Mitch Joel

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September 21, 201611:10 PM

A Clearer View Of Augmented And Virtual Reality tagged “Innovation”

Next week is the National Retail Federation and Shop.org's Digital Summit In Dallas. This article was published by Shop.org on their Medium channel and is an interview that they conducted with me ahead of our session titled, Virtually There With... Read more

By Mitch Joel

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August 17, 201611:36 PM

All Ads Are Not Created Equal tagged “Innovation”

It's not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute information about a business. How that business conducts itself (quality of the products/services, customer service, uniqueness, innovation, etc...) is its... Read more

By Mitch Joel

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August 12, 2016 7:40 AM

How Ideas Bounce From One Person's Head To Another. tagged “Innovation”

How do ideas get shared? How does that change in a digital economy? Evan Williams has done more than you. He's done more than me. In fact, he's currently doing more than most people will do in a lifetime. Here's... Read more

By Mitch Joel

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July 21, 201611:53 PM

The Next Economy Company tagged “Innovation”

There have been so many changes in business because of technology. We're just getting started. There is no doubt that we have seen massive shifts in how consumers buy, connect and share in the past decade. It's hard to imagine... Read more

By Mitch Joel

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