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Infomercial

April 23, 201310:45 PM

The Small Wins From Social Media tagged “Infomercial”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


January 22, 201312:27 PM

Why I'm Proud To Be A Dummy tagged “Infomercial”

A true story... The other week, I was on a busy flight out to the West Coast. It was a cold, winter's day on the east coast and as the plane started to board, the flight attendants were already making... Read more

By Mitch Joel


January 7, 201212:22 PM

The Deception Of Malcolm Gladwell, Seth Godin and Gary Vaynerchuk tagged “Infomercial”

You will never make it unless you work harder and much faster. It's funny how Malcolm Gladwell, Seth Godin, Gary Vaynerchuk and others (including me) are often criticized because their work is mis-interpreted as, "in order to accomplish what these... Read more

By Mitch Joel


December 31, 2010 1:48 PM

A Market Of One tagged “Infomercial”

Just because you do something (or don't do something) is no indication of how the market actually is and reacts. You can sit here all day and lament at how bad Lady Gaga is, but you can't deny that not... Read more

By Mitch Joel


June 17, 2010 3:23 PM

Broadcasting Works (Even In Social Media) tagged “Infomercial”

It's the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it didn't, advertising agencies would not exist and brands would be spending many countless hours trying to figure out how to... Read more

By Mitch Joel


March 2, 200911:43 PM

Ethics In Blogging For Dollars tagged “Infomercial”

Some people buy magazines and don't mind the advertorials at all. Some people pay for cable and don't mind spending hours watching infomercials. Some people hate advertorials and infomercials. Some people don't even realize that these types of content are... Read more

By Mitch Joel


October 11, 2008 9:04 AM

Video Online Does Not Click tagged “Infomercial”

With close to ten billion videos being viewed online every month and the average person watching close to eight hours per month, we're seeing many publishers and advertisers jumping on the online video bandwagon. There's not much going on in... Read more

By Mitch Joel


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