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Influencer Marketing

June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Influencer Marketing”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

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June 14, 201611:24 PM

The Art Of Marketing tagged “Influencer Marketing”

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her... Read more

By Mitch Joel

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March 28, 2016 8:40 AM

Is Someone Hacking Your Car? tagged “Influencer Marketing”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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October 22, 201411:30 PM

It's Not My Job Anymore tagged “Influencer Marketing”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Influencer Marketing”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


August 9, 201211:20 PM

Marketing Is Dead tagged “Influencer Marketing”

It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic... Read more

By Mitch Joel


May 8, 201210:24 AM

This Is Being Recorded... By You tagged “Influencer Marketing”

The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more

By Mitch Joel


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