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Influence

October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Influence”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


June 22, 2013 7:00 AM

How Does Influence Work? tagged “Influence”

How much control do you really think that you have over your decisions? In fact, it's actually pretty scary once you start listening to Adam Alter. Alter is an assistant professor of marketing and psychology at NYU's Stern School of... Read more

By Mitch Joel

Utilities:


February 1, 201310:19 AM

Copying Apple tagged “Influence”

It's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. But... it's there. Some will make the argument that Apple is loosing a little bit of its luster. That... Read more

By Mitch Joel


June 28, 2011 9:03 AM

The New Media Pecking Order tagged “Influence”

There's a new measurement in town, and it's all about how relevant and influential you are - as an individual. This past Sunday, the New York Times' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored, by... Read more

By Mitch Joel


March 29, 2011 4:15 PM

The Art And Innovation Of Listening tagged “Influence”

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost... Read more

By Mitch Joel


March 23, 2011 6:32 PM

What Type Of Advertising Has The Most Influence? tagged “Influence”

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more

By Mitch Joel


March 8, 2011 8:42 PM

Making Sense Of The Mess tagged “Influence”

When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more

By Mitch Joel


November 20, 201010:56 PM

Six Links Worthy Of Your Attention #22 tagged “Influence”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

By Mitch Joel


November 17, 201012:49 PM

Brands Cannot Be Human tagged “Influence”

Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe... Read more

By Mitch Joel


July 9, 2010 8:29 PM

The Value Of Influence tagged “Influence”

Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The concept of "influencer" was always a hot topic in our world. The concept has, practically, exploded in popularity because of... Read more

By Mitch Joel


March 14, 2010 7:54 PM

Sharing, Stealing And Other Nefarious Acts tagged “Influence”

Let people steal your ideas. That was one of the thoughts I perpetrated (just a little bit) in my first business book, Six Pixels of Separation. The intent of that statement meant to say that if someone does steal your... Read more

By Mitch Joel


January 29, 201011:52 PM

The Art Of Marketing tagged “Influence”

What would you pay to spend one full day learning all about Marketing? There actually is a price you can put on that question (and it's a cheap one!). On Tuesday, March 2nd, 2010 at the Metro Convention Center in... Read more

By Mitch Joel


July 18, 2009 9:52 AM

We're All Here For The Same Reason: To Kill Time tagged “Influence”

Do you go online for business? To do research? To buy stuff? To influence others? According to a recent news item in eMarketer, we all go online to do one thing: pass time. As we all sit and pontificate on... Read more

By Mitch Joel

Utilities:


May 9, 200911:05 AM

Affiliate Links In Twitter Will Sink Marketing To A New Low tagged “Influence”

The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It's About Intent: Affiliate Links in Twitter, that looks at how some people on Twitter are using affiliate links in their Twitter... Read more

By Mitch Joel


April 28, 2009 6:36 AM

A New Way To Buy Advertising tagged “Influence”

What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more

By Mitch Joel


February 5, 200910:53 PM

Three Degrees Of Separation? tagged “Influence”

How does influence really work? According to a recent study at Harvard University: "although a person may be connected to other people by six degrees of separation, he or she is influenced only by those up to three degrees away."... Read more

By Mitch Joel


January 22, 2009 9:55 PM

Where Influence Lives tagged “Influence”

"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according to a study conducted in September and October 2008 by Deloitte." That is how the eMarketer news item, And the... Read more

By Mitch Joel


October 28, 2008 6:57 PM

Blogs Have Influence Beyond Search Engine Optimization tagged “Influence”

The default reason to listen and follow Blogs when all other convincing fails is that Blogs rank high in natural search engine results. If someone says something bad, it could well be that this highly ranked search engine result will... Read more

By Mitch Joel


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