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Influence

June 19, 2016 7:45 AM

Invisible Influence With Jonah Berger - This Week's Six Pixels Podcast tagged “Influence”

Episode #519 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Nothing makes me happier than when people that I deeply admire and respect come out with a new book.... Read more

By Mitch Joel

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June 19, 2016 6:27 AM

SPOS #519 - Invisible Influence With Jonah Berger tagged “Influence”

Welcome to episode #519 of Six Pixels Of Separation - The Mirum Podcast. Nothing makes me happier than when people that I deeply admire and respect come out with a new book. I don't know about you, but I love... Read more

By Mitch Joel

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June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Influence”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

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April 27, 2016 3:38 PM

6 Business Books That Are Coming (That You Better Get) tagged “Influence”

There is a whole new batch of business books that are coming out in the next few months. My book reading pace has slowed. Dramatically. Not because of Netflix (but, let's be honest, have you seen the latest seasons of... Read more

By Mitch Joel

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February 26, 201611:04 PM

The Act Of Advertising tagged “Influence”

What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of lying? It has - without a doubt - evolved over the years. Some might argue that it's still a spectrum... Read more

By Mitch Joel

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February 24, 2016 9:34 PM

Don't Forget The Message tagged “Influence”

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

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October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Influence”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


June 22, 2013 7:00 AM

How Does Influence Work? tagged “Influence”

How much control do you really think that you have over your decisions? In fact, it's actually pretty scary once you start listening to Adam Alter. Alter is an assistant professor of marketing and psychology at NYU's Stern School of... Read more

By Mitch Joel

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February 1, 201310:19 AM

Copying Apple tagged “Influence”

It's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. But... it's there. Some will make the argument that Apple is loosing a little bit of its luster. That... Read more

By Mitch Joel


June 28, 2011 9:03 AM

The New Media Pecking Order tagged “Influence”

There's a new measurement in town, and it's all about how relevant and influential you are - as an individual. This past Sunday, the New York Times' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored, by... Read more

By Mitch Joel


March 29, 2011 4:15 PM

The Art And Innovation Of Listening tagged “Influence”

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost... Read more

By Mitch Joel


March 23, 2011 6:32 PM

What Type Of Advertising Has The Most Influence? tagged “Influence”

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more

By Mitch Joel


March 8, 2011 8:42 PM

Making Sense Of The Mess tagged “Influence”

When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more

By Mitch Joel


November 20, 201010:56 PM

Six Links Worthy Of Your Attention #22 tagged “Influence”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

By Mitch Joel


November 17, 201012:49 PM

Brands Cannot Be Human tagged “Influence”

Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe... Read more

By Mitch Joel


July 9, 2010 8:29 PM

The Value Of Influence tagged “Influence”

Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The concept of "influencer" was always a hot topic in our world. The concept has, practically, exploded in popularity because of... Read more

By Mitch Joel


March 14, 2010 7:54 PM

Sharing, Stealing And Other Nefarious Acts tagged “Influence”

Let people steal your ideas. That was one of the thoughts I perpetrated (just a little bit) in my first business book, Six Pixels of Separation. The intent of that statement meant to say that if someone does steal your... Read more

By Mitch Joel


January 29, 201011:52 PM

The Art Of Marketing tagged “Influence”

What would you pay to spend one full day learning all about Marketing? There actually is a price you can put on that question (and it's a cheap one!). On Tuesday, March 2nd, 2010 at the Metro Convention Center in... Read more

By Mitch Joel


July 18, 2009 9:52 AM

We're All Here For The Same Reason: To Kill Time tagged “Influence”

Do you go online for business? To do research? To buy stuff? To influence others? According to a recent news item in eMarketer, we all go online to do one thing: pass time. As we all sit and pontificate on... Read more

By Mitch Joel

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May 9, 200911:05 AM

Affiliate Links In Twitter Will Sink Marketing To A New Low tagged “Influence”

The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It's About Intent: Affiliate Links in Twitter, that looks at how some people on Twitter are using affiliate links in their Twitter... Read more

By Mitch Joel


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