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Idc

June 19, 201411:10 PM

The Only Screen That Matters tagged “Idc”

The only screen that matters is the screen that is in front of me. Welcome to the one screen world. We used to talk about three screens (TV, computers and mobile), but we're closing in on the one screen world.... Read more

By Mitch Joel

Utilities:


April 11, 2013 7:01 AM

Pay Attention: The End Is Nigh (For The Personal Computer) tagged “Idc”

Exponential growth is one of the biggest opportunities... and threats to business today. If you're running a business in the technology sector, exponential growth is the type of thing that happens when your market hits the tipping point and the... Read more

By Mitch Joel


March 5, 201312:21 PM

The Other Story Of The Smartphone tagged “Idc”

When you think of smartphones, what do you think of? Most people interested in media, marketing and technology think of smartphones as the device that is putting the PC world to rest. Yes, personal computers are still pervasive, but the... Read more

By Mitch Joel


August 3, 2012 8:01 PM

The Era Of Exponential Marketing tagged “Idc”

Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective. It wasn't too long ago that several brain trusts were telling me that smartphone adoption... Read more

By Mitch Joel


April 28, 2012 9:13 AM

The Panic Over Pinterest tagged “Idc”

By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since... well, the last... Read more

By Mitch Joel


June 25, 2011 7:13 AM

The One Thing You Should Pay Attention To tagged “Idc”

People hated Wired Magazine for saying that "the Web is dead." Think they were wrong? The article, The Web Is Dead. Long Live The Internet, was published in Wired Magazine in September 2010 and it caused a flurry of conversation... Read more

By Mitch Joel


March 22, 201110:53 PM

Do You Need A Mobile Version Of Your Website? tagged “Idc”

No. You do not need a mobile version of your website. Creating a mobile version of your website is like creating a website that is a digital version of your brochure. It's amazing to speak with business professionals and have... Read more

By Mitch Joel


February 25, 2011 8:44 PM

When Mobile Eats The Internet's Lunch tagged “Idc”

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? Marketing is changing. Fast. Faster than most expected and faster than most organizations can keep up. The adoption of mobile... Read more

By Mitch Joel


January 19, 201110:56 PM

The New Mass Media Is The iPad tagged “Idc”

The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. Apple let the world know that beyond posting a record profit of six billion dollars in the last three months of 2010... Read more

By Mitch Joel


April 22, 2009 3:43 PM

The Present And Future Of Media – Big Trouble Or Huge Opportunity? tagged “Idc”

Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader - depending on how "with it" you are). Independently, they are worrying, when placed against one another, they create an even bigger... Read more

By Mitch Joel


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