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Iab

October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Iab”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


October 14, 201311:07 PM

Fake Traffic, Bots And Faker Websites tagged “Iab”

Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about newspapers and magazines. The publishers could tell you whatever they wanted about circulation, distribution or pass-along metrics, but it was... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Iab”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel


September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Iab”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


September 15, 2011 9:25 PM

The Marketing Industry tagged “Iab”

You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those... Read more

By Mitch Joel


February 28, 201110:48 PM

The Future Of Display Advertising (It's Bigger Than You Think) tagged “Iab”

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more

By Mitch Joel


June 18, 2010 1:12 PM

Advice To A Marketing n00b tagged “Iab”

It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more

By Mitch Joel


February 9, 201010:49 AM

This Will Change Everything... Again tagged “Iab”

What do you make of articles that say, "this will change everything for Marketers?" The truth is, I'm just as guilty as the next Journalist, Blogger and Writer to publish thoughts like that. The truth is, those types of sayings... Read more

By Mitch Joel


October 20, 2009 7:44 AM

Removing The Most Painful Question Potential Clients Always Ask tagged “Iab”

"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more

By Mitch Joel


April 1, 200910:31 PM

Always Remember Marketing Is Not Advertising tagged “Iab”

It's not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising is beginning to show signs of economic woes as well, but make no mistake about it, Digital Marketing is still... Read more

By Mitch Joel


December 9, 200811:52 PM

Banner Advertising Is But One Small Component Of Digital Marketing tagged “Iab”

When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more

By Mitch Joel


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