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Hyperlocal

January 3, 2012 9:09 AM

The Year Of More tagged “Hyperlocal”

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more

By Mitch Joel


February 7, 2011 6:40 AM

Content Is Everywhere - The Changing Tide Of The Internet tagged “Hyperlocal”

It's no longer about sending people to your website. It's about being at the center of where your consumer is. There have been a couple of major indicators that the world of publishing and content is shifting away from the... Read more

By Mitch Joel


January 4, 201112:09 PM

Your 2011 Digital Marketing Reboot tagged “Hyperlocal”

Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more

By Mitch Joel


December 11, 201010:43 PM

The Groupon Story - One Billion The Hard Way tagged “Hyperlocal”

It's one of the biggest and most interesting business stories of this year... and in the history of business. Groupon will forever be known as the first company in the history of business to reach one billion dollars in sales... Read more

By Mitch Joel


May 27, 2010 7:13 AM

One Product. One Sale. One Day Only. One Exciting New Business Model tagged “Hyperlocal”

Do you buy in bulk? When most people think of buying in bulk, they think about Costco. They think about saving a handful of shekels by buying a six-litre jug of Italian salad dressing. Either that, or they think about... Read more

By Mitch Joel


March 9, 2010 1:57 PM

March Break tagged “Hyperlocal”

Even the most ultimate road warrior and digital nomad needs a break every now and then. Sure, the latest tech can help you get down to work wherever you are. But time on the road (and in the air) is... Read more

By Mitch Joel


January 9, 2010 7:13 PM

The Local Radio Dilemma tagged “Hyperlocal”

Whether it's buying books, going to the movies or buying music, the Internet is being blamed for the death of every other media, including radio. It's a very misguided presumption. The Internet is not killing any other media form. It... Read more

By Mitch Joel


October 12, 200910:26 PM

When We Switch From Free To Paid tagged “Hyperlocal”

When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to when/how they will begin to charge for content. Some people call it crazy, others think there is no choice, but... Read more

By Mitch Joel


March 14, 200910:00 AM

If It Was Really Gone, Would You Really Miss It? tagged “Hyperlocal”

Over the years, one of my more favourite sayings when looking at traditional media and how it is evolving with new media is: "everything is 'with' not 'instead of'." Because it's just an opinion, it's always interesting to see what... Read more

By Mitch Joel


March 11, 2009 7:51 AM

Create Your Own Online Newspaper With Google News tagged “Hyperlocal”

While this functionality may have been around for a while, I just came across the ability to customize and personalize your Google News page. With a couple of simple clicks, drags and drops, you too can have your own online... Read more

By Mitch Joel


January 2, 200910:28 PM

Welcome To The Sixty Second News Cycle - Death To The 24 Hour News Cycle tagged “Hyperlocal”

The news cycle has changed so much in the past five years. This has had a direct effect on Marketing and Advertising. It's about to change again and - as usual - Marketers are not prepared. And, from the looks... Read more

By Mitch Joel


December 25, 2008 3:23 PM

How To Build A Media Empire tagged “Hyperlocal”

The struggle for traditional media to survive gets ever-more complicated. The slowing down of the holiday season, a worsening economy and the need to satisfy shareholders with quarterly earnings creates a lose-lose scenario for them. But, it's not too late.... Read more

By Mitch Joel


August 31, 2008 1:40 PM

Blog Day 2008 - Pick Five tagged “Hyperlocal”

What Five Blogs Do You Read That Move The Needle? Did you know that today is Blog Day? According to the website: "BlogDay was created with the belief that bloggers should have one day dedicated to getting to know other... Read more

By Mitch Joel


May 2, 2008 6:22 AM

Global News - Hyper-Local News - Toss Your TVs tagged “Hyperlocal”

"LiveNewsCameras.com brings together the resources of journalists around the world and makes live streaming video easy to find and use on your computer. As of today, there are nearly 150 channels of live streaming video here - that number is... Read more

By Mitch Joel


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