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Hyper Connected

March 31, 2012 7:14 AM

Horizontal Marketing tagged “Hyper Connected”

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more

By Mitch Joel


September 30, 2011 9:57 PM

A Basic PR Blunder That Most PR Professionals Make... Constantly tagged “Hyper Connected”

Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full bore into marketing and communications. My journey (which includes this Blog) has also... Read more

By Mitch Joel


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