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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Grp”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

Utilities:


April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Grp”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

Utilities:


November 13, 2010 2:35 PM

Video Must Become More Social tagged “Grp”

Make no mistake about it, you can do many social things with online video, but we have to change our mindset about it first. I was excited to be asked to give the luncheon keynote presentation at this past week's... Read more

By Mitch Joel


November 21, 2009 1:58 PM

Video Games Are The Newest Cable Channels tagged “Grp”

Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the new monitoring systems, it's hard to really figure out who is watching what (and how much attention they're paying to... Read more

By Mitch Joel


April 23, 2009 7:17 AM

Making Things Click Online Is Smart Business tagged “Grp”

If there's one conversation happening around the water cooler right now, it is how to figure out what's working in terms of marketing your business, how to measure it, and how to make it work even more efficiently. This talk... Read more

By Mitch Joel


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