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Entries tagged with “
Groundswell
”December 21, 2010 3:51 PM
The Pillars Of Killer Content tagged “Groundswell”
Brands (and individuals) often struggle with how to create killer content. Since the mid-eighties, I have been looking at all types of content from a professional perspective. Beyond being salacious (more on that here: The Secret To Getting Attention) and... Read more
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December 2, 2010 8:31 PM
The Digital Marketer's Master Library tagged “Groundswell”
What business books should you read if you are looking to up your game in the digital marketing channels or if you're just about to enter the fray? I'm often asked this question, but the answer is not so cut... Read more
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September 29, 2010 3:57 PM
7 Things That Blogging Does tagged “Groundswell”
Seven years ago (2003), I posted my first Blog post here. The day would have slipped by had someone not sent me a note about it. After tweeting about my Blogaversary, Jay Fleischman, replied: "@mitchjoel 6.18 posts/wk for 7 yrs.... Read more
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September 21, 201010:07 PM
Big Talk. Small Acts tagged “Groundswell”
If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more
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September 2, 2010 6:14 AM
10 Best Books For Back To School Business Reading tagged “Groundswell”
It's back-to-school week... what are you planning on learning this year? The other morning, I watched the pitter-patter of feet drag their way back to school. The brand-new schoolbags scratched by the pavement, the half-tied shoelaces, and the general sluggish... Read more
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August 5, 2010 7:13 AM
An Open (And Closed) Case For Business In A Digital World tagged “Groundswell”
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one individual can become a whistleblower by uploading thousands of documents to a website that anyone can have access to, and... Read more
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July 26, 2010 4:36 PM
The Next Big Thing Online Could Well Be Anonymity tagged “Groundswell”
With more and more people adding more and more personal stuff about themselves online, it's fascinating to think that the next big thing in the online world could well be anonymity. While it's easy to take a contrarian view of... Read more
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May 18, 2010 4:39 PM
The Fuss About Facebook tagged “Groundswell”
You can't poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues. This is not a big deal and - on top of that - what did you expect? Facebook can (and... Read more
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March 26, 2010 7:20 AM
The Digital Marketing Essential Reader tagged “Groundswell”
Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting. In self-promoting my upcoming full-day seminar on Social Media Marketing (more... Read more
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March 22, 2010 3:25 PM
Learning About Social Media Marketing tagged “Groundswell”
One day isn't going to cut it if you really want to learn about something, but it's a great start. The good people at IAB Canada - Interactive Advertising Bureau - have asked me if I would be willing to... Read more
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February 20, 2010 7:18 PM
Proving Social Media Works tagged “Groundswell”
The only way to get Marketers to really embrace and engage with Social Media is to prove to them that it works. About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk,... Read more
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August 16, 2009 9:18 PM
The Legacy That You Are Building tagged “Groundswell”
Do we all agree that the Internet is pushing us ever-more closer to a real-time information channel? Based on the success of Twitter and the recent acquisition of FriendFeed by Facebook, it seems that there is some kind of groundswell... Read more
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June 14, 2009 7:36 PM
SPOS #159 - Digital Marketing All-Star Roundtable tagged “Groundswell”
Welcome to episode #159 of Six Pixels Of Separation - The Twist Image Podcast. This is a very special episode. I was asked to be the Guest Editor for the June 15th, 2009 issue of Marketing Magazine (titled Brave New... Read more
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April 28, 2009 6:36 AM
A New Way To Buy Advertising tagged “Groundswell”
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more
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January 28, 2009 2:42 PM
10 Twitter Users That Every Marketing Professional Should Follow tagged “Groundswell”
If you are using the micro-Blogging platform Twitter you may have noticed something interesting over the past month or so: as user adoption continues to increase and as Twitter gets more and more recognition in the mass media, the number... Read more
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December 10, 2008 9:59 PM
On The Other Hand, Maybe Your Company Should Not Blog tagged “Groundswell”
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the just-released Forrester Research report, Time To Rethink Your Corporate Blogging Ideas (available for free with registration here), by Josh Bernoff... Read more
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December 6, 2008 7:37 PM
The Future Groundswell tagged “Groundswell”
How do technologies and trends rise up and take hold with everybody everywhere? How did the Internet become what it is? Why does online social networking work so well at connecting people? Charlene Li is one of the co-authors of... Read more
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July 22, 2008 9:48 PM
SPOS #113 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Marketing Success This Summer tagged “Groundswell”
Welcome to episode #113 of Six Pixels Of Separation - The Twist Image Podcast. You'll hear why this show was delayed a couple of days, which leads us into a quick conversation about brands, privacy and the choices we make.... Read more
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