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Great Marketing

December 7, 201210:24 AM

Great Marketing Is Utilitarian tagged “Great Marketing”

The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more

By Mitch Joel


May 6, 2010 9:30 PM

What Makes Great Marketing... Great? tagged “Great Marketing”

There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant".... Read more

By Mitch Joel


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