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Google Plus

June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Google Plus”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

Utilities:


January 31, 2014 8:06 AM

Facebook Is Looking Smarter Than Ever tagged “Google Plus”

Facebook is looking smarter than ever. It happens in a flash. It seems like only yesterday, when everybody was complaining about Facebook's lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their... Read more

By Mitch Joel


January 13, 201411:18 PM

Is It Safer To Use Your Credit Card Online Than At A Store? tagged “Google Plus”

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

Utilities:


January 8, 201411:56 PM

Did Google Just Kill Email? tagged “Google Plus”

Don't know someone's email address? No need to fret, Google is here. Confused? Don't be. Let's go back in time to a blog post titled, Is Google+ About To Make Facebook Frown?, from January 2012: "Google has the power (and... Read more

By Mitch Joel


November 11, 2013 8:08 PM

Google + Is Still More Important Than Most People Realize tagged “Google Plus”

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel


July 9, 201310:14 PM

What's The Point In Commenting On Blogs? tagged “Google Plus”

What is the true value of a comment on a blog? If you go back in time (a little over a decade ago), the mainstreaming of blogging as a publishing platform brought with it a couple of unique features. Initially,... Read more

By Mitch Joel


June 13, 2013 9:47 AM

The New Face Of Content Marketing tagged “Google Plus”

How much content is too much content when it comes to a brand? It's a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content... Read more

By Mitch Joel


April 30, 201312:55 PM

Is Google Breeding An Army Of "Glassholes"? tagged “Google Plus”

The Post PC world will not be kind to advertising as we have known it. There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens... Read more

By Mitch Joel


April 24, 201311:25 AM

Maybe You Should Quit New Media tagged “Google Plus”

If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more

By Mitch Joel


April 23, 201310:45 PM

The Small Wins From Social Media tagged “Google Plus”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


April 8, 2013 2:39 PM

Bitcoins And The Future Of Business tagged “Google Plus”

Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more

By Mitch Joel


March 14, 201310:20 PM

End Of Blogs tagged “Google Plus”

I love my blog. I love your blog. I love blogs. Call me old-fashioned. Loving blogs has nothing to do with me not loving the newer stuff. I love Twitter, Facebook, Google+ and other places to publish, share and connect... Read more

By Mitch Joel


December 26, 2012 7:28 AM

The Best Business Apps For Your Smartphone tagged “Google Plus”

So, were you naughty or nice? At this most wonderful time of the year, I'm often inundated with phone calls, emails, text messages, Facebook pokes and Twitter tweets about the best business apps to get for a smartphone. This year... Read more

By Mitch Joel


July 12, 201211:49 AM

Grow Your Company Or Be Active On Social Media? tagged “Google Plus”

Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like tweeting, creating videos on YouTube, updating a Facebook profile or taking part in LinkedIn, it may well be high time... Read more

By Mitch Joel


June 12, 201210:41 PM

To Thine Own Self Be True tagged “Google Plus”

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping... Read more

By Mitch Joel


April 23, 2012 6:30 PM

Intent Is Everything tagged “Google Plus”

What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics, about a study that was being done to figure out what makes a good parent. The genesis of this came out of the... Read more

By Mitch Joel


April 20, 2012 7:20 PM

The City Of The Future tagged “Google Plus”

Are you fascinated by humanity? Great ideas happen when we come together as a group of people. This is why the role of our cities in our society plays such a critical and fascinating role. It's true, that everything good... Read more

By Mitch Joel

Utilities:


February 22, 2012 9:32 PM

Fear And Loathing In Advertising tagged “Google Plus”

What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more

By Mitch Joel


February 18, 2012 7:45 AM

The Last Temptation Of Social Media tagged “Google Plus”

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more

By Mitch Joel


January 27, 2012 8:13 PM

A World With No Keyboard And No Mouse tagged “Google Plus”

How's that user experience working out for you? I often ridicule the masses (I know, that's very snide of me). When computers were first introduced the mantra was that, "screens are not easy to read or work on." Forget the... Read more

By Mitch Joel


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