Search Results
Entries tagged with “

Google Adwords

June 18, 201511:09 PM

Is Television Lying To Us? tagged “Google Adwords”

So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still the Most Effective Advertising Medium. I had three thoughts immediately enter my mind: Google AdWords. How can TV advertising be... Read more

By Mitch Joel

Utilities:


June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Google Adwords”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

Utilities:


June 11, 201511:18 PM

Stop Being A Digital Immigrant tagged “Google Adwords”

This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes, digital transformation is a reality for all businesses. It's something that is deeply affecting the small, medium and large businesses.... Read more

By Mitch Joel

Utilities:


July 1, 2014 8:06 AM

Facebook On The Brain tagged “Google Adwords”

Facebook is messing with your mind, people... what's wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It's just another issue in a... Read more

By Mitch Joel

Utilities:


March 20, 2014 4:47 PM

Are Brands Ready For The Instagram Economy? tagged “Google Adwords”

When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Google Adwords”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

Utilities:


May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Google Adwords”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel


May 2, 2013 8:38 PM

The Power And Disappointment Of Digital Marketing tagged “Google Adwords”

Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Google Adwords”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Google Adwords”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


July 22, 2012 2:28 PM

A New Kind Of Startup tagged “Google Adwords”

Episode #315 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Julien Smith (co-author of Trust Agents with Chris Brogan and the author of The Flinch) was downright mad... Read more

By Mitch Joel


July 22, 2012 2:22 PM

SPOS #315 - A New Kind Of Startup With Chris Guillebeau tagged “Google Adwords”

Welcome to episode #315 of Six Pixels Of Separation - The Twist Image Podcast. Julien Smith (co-author of Trust Agents with Chris Brogan and the author of The Flinch) was downright mad at me. We have lunch on a frequent... Read more

By Mitch Joel


July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Google Adwords”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


July 17, 201210:32 AM

Planning World Domination With $100 tagged “Google Adwords”

Portland, Oregon seems like the perfect place to hold the World Domination Summit, doesn't it? No, this isn't some kind of Austin Powers joke. The city best known for its unconventional creative thinkers, farmer's market, food carts and people with... Read more

By Mitch Joel


June 1, 201212:44 PM

The New Marketing Hacker tagged “Google Adwords”

There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars) was busy asking herself some very similar questions at the TechCrunch Disrupt conference... Read more

By Mitch Joel


October 3, 2011 9:34 PM

Online Advertising's Greatest Trick tagged “Google Adwords”

The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more

By Mitch Joel


April 4, 2011 9:46 PM

Free Content Is Killing Media (And Advertising) tagged “Google Adwords”

If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more

By Mitch Joel


March 28, 2011 9:37 PM

The Real-Time Web Welcomes Real-Time Advertising tagged “Google Adwords”

It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. While Google's... Read more

By Mitch Joel


September 10, 2010 7:45 PM

The Internet Is Your Media Lab tagged “Google Adwords”

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more

By Mitch Joel


June 23, 201011:31 AM

Social Media Fairies And Pixie Dust tagged “Google Adwords”

Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more

By Mitch Joel


1 2