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Google Advertising

January 2, 2013 9:49 PM

The Elusive Digital Promise tagged “Google Advertising”

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more

By Mitch Joel


February 17, 2011 4:34 PM

The Time Has Come For The Marketing Hacker tagged “Google Advertising”

"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more

By Mitch Joel


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