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Good To Great

December 27, 2011 7:47 PM

The Five Business Books That Shaped 2011 tagged “Good To Great”

Read. Read. Read. Blog posts are great. So are Twitter, online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to... Read more

By Mitch Joel


November 24, 2011 1:45 PM

Good To Great To Different tagged “Good To Great”

Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes Apple - as a company - great. Is it their revenue? Product innovation? How they changed our lives across a... Read more

By Mitch Joel


December 22, 2009 5:05 PM

The Shift From An Advertising World To A Marketing World tagged “Good To Great”

When most people think of "marketing," they're actually thinking of "advertising." That's all going to change. In the grand scheme of things, advertising is a segment of marketing. That's the official structure of it all. That's what they'll teach you... Read more

By Mitch Joel


September 12, 2009 9:34 PM

Jim Collins And Charlie Rose Discuss Business And Great Companies tagged “Good To Great”

Jim Collins is the author of the best-selling business books, Good To Great and Built To Last. He was recently featured on Charlie Rose (August 19th, 2009) to discuss his latest book, How the Mighty Fall: And Why Some Companies... Read more

By Mitch Joel


December 14, 200711:53 PM

Forget About The Long Tail And Focus On The Long Road tagged “Good To Great”

In a recent episode of my Podcast, Six Pixels of Separation - The Twist Image Podcast, I blurted out something. It was unintentional, but got a lot of attention... and it got me thinking. I was talking about the power... Read more

By Mitch Joel


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