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Global Marketing

September 6, 201310:58 AM

The Marketing Of Things tagged “Global Marketing”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel


November 14, 2008 9:05 PM

The Evolution Of The Chief Marketing Officer tagged “Global Marketing”

As more and more social media channels like Blogs and online social networks expand, consumers are discussing, reviewing and engaging with brands more than ever before. This newfound connection and communication is forcing a unique evolution of the CMO -... Read more

By Mitch Joel


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