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Entries tagged with “

General Motors

March 1, 201110:24 AM

Poke, Poke... Who's There? It's Seth Godin tagged “General Motors”

How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin is - without question - a true game-changer. He holds many professional titles, including best-selling business book author (each of... Read more

By Mitch Joel


April 26, 2009 9:27 PM

Fortune 500 List Demonstrates The Power Of Blogging tagged “General Motors”

While companies are even quicker to flip the switch and hop on to Twitter, more and more companies are still just beginning to publish public-facing Blogs (while some haven't even thought about it yet). The following research illustrates that Blogging... Read more

By Mitch Joel


October 2, 2008 8:11 PM

Good News In Bad Times For Digital Marketing tagged “General Motors”

65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spend. “In... Read more

By Mitch Joel


June 17, 200811:53 PM

Will Addressable Advertising Make TV Ads Better... Or More Like The Web? tagged “General Motors”

I have a stack of articles to read. They all sit in a black folder that resides in my backpack. When I travel - or more accurately, during take-off and landing - I do everything I can to tear through... Read more

By Mitch Joel

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March 20, 200811:54 PM

When GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing... tagged “General Motors”

Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third... Read more

By Mitch Joel


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