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General Eric Shinseki

December 23, 200910:09 PM

The Changing Face Of Social Media Marketing tagged “General Eric Shinseki”

2009 was a big year for Social Media Marketing. 2010 is going to be a bigger year for Social Media Marketing. It's also going to be a very different year. That was the overall theme of the news item, Social... Read more

By Mitch Joel


June 19, 200811:48 PM

The Pace Of Change - Why Marketing Will Always Be Unstable tagged “General Eric Shinseki”

One of my all-time favourite business quotes is: "If you don't like change, you're going to like irrelevance even less." It's from General Eric Shinseki, Chief of Staff, U.S. Army and I pulled it from the Tom Peters book, Re-Imagine!... Read more

By Mitch Joel

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January 17, 200811:56 PM

Knowing When To Adjust Your Marketing tagged “General Eric Shinseki”

The music industry continues to be a great barometer for understanding when to adjust your Marketing initiatives. There's no denying that the music industry was built on Marketing, and that there are plenty of lessons Marketers can pull from the... Read more

By Mitch Joel

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