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Gartner

October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “Gartner”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Gartner”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Gartner”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Gartner”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


December 1, 201210:46 AM

The Frightening Ramifications Of High-Frequency Pricing tagged “Gartner”

Something fascinating happened during Black Friday. It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on... Read more

By Mitch Joel

Utilities:


October 26, 2012 6:07 PM

Understanding The Digital Marketing Agency tagged “Gartner”

There is a push for Digital Marketing agencies to become full-service agencies. If that isn't the truth, there is another push where many full-service agencies - and the global networks that own them - are doing their very best to... Read more

By Mitch Joel


June 26, 2010 1:03 PM

Check This Out tagged “Gartner”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Yesterday, I had lunch with Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring... Read more

By Mitch Joel


March 27, 2008 9:33 PM

Even IT Execs Are Feeling The Hurt By Ignoring Social Media tagged “Gartner”

"Not embracing social networking is like saying I'd rather hide my money under the mattress than put it in a bank. Companies make a big mistake when they prohibit these tools out of the sheer fear of what employees will... Read more

By Mitch Joel

Utilities:


September 22, 2007 7:54 AM

Digital Natives Will Impact The Business Of Marketing... We Are Not Ready tagged “Gartner”

I really enjoyed reading the article, 'Digital Natives' Will Drive Web 2.0 Into Your Business, from ExtremeNano. The truth is I'm completely fascinated with Digital Natives. A Digital Native is simply someone who always had interactive Internet tools in their... Read more

By Mitch Joel


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