Search Results
Entries tagged with “

Gap

February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “Gap”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


November 1, 2010 8:18 PM

Turning Branded Contests Into Branded Content tagged “Gap”

More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and... Read more

By Mitch Joel


February 12, 2009 7:48 AM

Rekindling A Passion For Reading tagged “Gap”

You can't always get what you want... When I was younger, it was not uncommon to grab a few buddies, hop in the car and make the 45-minute trek south to Plattsburgh, NY. While cross-border shopping is nothing new, the... Read more

By Mitch Joel


1