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Free Content

October 3, 2011 9:34 PM

Online Advertising's Greatest Trick tagged “Free Content”

The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more

By Mitch Joel


April 4, 2011 9:46 PM

Free Content Is Killing Media (And Advertising) tagged “Free Content”

If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more

By Mitch Joel


February 6, 2010 3:10 PM

There Is Nothing Wrong With Making Money tagged “Free Content”

For some reason, no one in Social Media is really allowed to make any money. It's verboten. It's against the community spirit. It's the wrong thing to do. That's just, plain stupid. Yes, the new digital channels are primed for... Read more

By Mitch Joel


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