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Entries tagged with “
Forrester Research
”June 23, 201011:31 AM
Social Media Fairies And Pixie Dust tagged “Forrester Research”
Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more
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July 14, 2009 9:38 PM
Where The Marketing Budgets Are Going tagged “Forrester Research”
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost's Research Brief today. "According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets... Read more
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May 16, 2009 6:41 AM
Display Advertising And Search Are Connected At The Hip tagged “Forrester Research”
The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more
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May 9, 200911:05 AM
Affiliate Links In Twitter Will Sink Marketing To A New Low tagged “Forrester Research”
The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It's About Intent: Affiliate Links in Twitter, that looks at how some people on Twitter are using affiliate links in their Twitter... Read more
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April 28, 2009 6:36 AM
A New Way To Buy Advertising tagged “Forrester Research”
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more
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April 25, 2009 8:35 AM
This Space (Is Not) For Sale tagged “Forrester Research”
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more
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March 2, 200911:43 PM
Ethics In Blogging For Dollars tagged “Forrester Research”
Some people buy magazines and don't mind the advertorials at all. Some people pay for cable and don't mind spending hours watching infomercials. Some people hate advertorials and infomercials. Some people don't even realize that these types of content are... Read more
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January 28, 2009 2:42 PM
10 Twitter Users That Every Marketing Professional Should Follow tagged “Forrester Research”
If you are using the micro-Blogging platform Twitter you may have noticed something interesting over the past month or so: as user adoption continues to increase and as Twitter gets more and more recognition in the mass media, the number... Read more
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December 10, 2008 9:59 PM
On The Other Hand, Maybe Your Company Should Not Blog tagged “Forrester Research”
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the just-released Forrester Research report, Time To Rethink Your Corporate Blogging Ideas (available for free with registration here), by Josh Bernoff... Read more
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December 6, 2008 7:37 PM
The Future Groundswell tagged “Forrester Research”
How do technologies and trends rise up and take hold with everybody everywhere? How did the Internet become what it is? Why does online social networking work so well at connecting people? Charlene Li is one of the co-authors of... Read more
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October 27, 200812:46 PM
The Feeding Frenzy Has Just Begun tagged “Forrester Research”
When Facebook introduced the News Feed, they changed the way we use the Internet forever... and this is also why RSS has not yet peaked. On October 20th, 2008 Forrester Research released a report titled, What's Holding RSS Back? -... Read more
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September 24, 2008 5:08 AM
Selling 2.0 - Let The Customer Do The Communicating tagged “Forrester Research”
What does it really take to sell something online? Think about this for two seconds: You go to your favourite e-commerce site that sells books to check out the latest marketing book. You're about to buy it, but before you... Read more
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September 17, 2008 8:57 PM
Interesting Stats About Your Brand And Online Opinions tagged “Forrester Research”
The Internet really is changing everything we know about brands and building loyalty online. There were many stats, graphs and quotes tossed around over the course of the past two days at the Shop.org Annual Summit 08 in Las Vegas.... Read more
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July 10, 2008 7:32 AM
Seven Blogs You Must Read And Other Useful Know-How - Montreal Gazette Column tagged “Forrester Research”
First off, a hearty welcome to readers of the Montreal Gazette who caught my first column that was featured in today's Business section. I hope you will stick around and add your thoughts and comments. When I mentioned that the... Read more
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May 29, 200811:16 PM
The Connected Agency tagged “Forrester Research”
I had a slew of flights this week and was finally able to tear through a Forrester Research report called, The Connected Agency, by Mary Beth Kemp and Peter Kim. Peter was kind enough to shoot it over to me... Read more
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April 18, 200811:23 PM
The Viral Expansion Loop tagged “Forrester Research”
What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and... Read more
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April 11, 200811:58 PM
So, Who, Exactly Is Buying Stuff Online? tagged “Forrester Research”
That used to be the common mantra when attending online marketing conferences. The questions surrounding the demographics of online shoppers, and how fearless they were in a world of easily sniffable (re: stealable) credit cards and the rugged individualism it... Read more
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April 1, 200811:56 PM
Jaffe V. Joel - Face(book)-Off At The ACA In Toronto tagged “Forrester Research”
This is no April Fool's joke. Both Joseph Jaffe (author of Life After The 30-Second Spot and Join The Conversation, plus Blogger and Podcaster over at Jaffe Juice) and I will be speaking at the ACA - Association of Canadian... Read more
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January 23, 200811:57 PM
Acquisition Versus Retention - New Thoughts On An Old Argument tagged “Forrester Research”
While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic of Social Shopping with Carrie Johnson from Forrester Research. We each did a twenty-minute presentation with about fifteen minutes of... Read more
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December 8, 2007 3:02 PM
Digital Marketing Agencies Should Not Adjust Campaigns For The Web But Lead The Brand Strategy tagged “Forrester Research”
Normally, after reading a Blog posting title like that, the standard response is, "here Mitch goes again..." It turns out that I have nothing to do with that statement, because it comes from a recent Forrester Research study, according to... Read more
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