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Forrester Research

September 3, 201411:20 PM

Everything Is Digital tagged “Forrester Research”

Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future Of Business Is Digital: "Business leaders don't think of digital as central to their business because in the past, it... Read more

By Mitch Joel

Utilities:


August 25, 2013 8:22 PM

Get Ready For The Collaborative Economy tagged “Forrester Research”

Episode #372 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jeremiah Owyang is paying less attention to social business and much more to what has been called, The... Read more

By Mitch Joel


August 25, 2013 8:09 PM

SPOS #372 - A Look At The Collaborative Economy With Jeremiah Owyang tagged “Forrester Research”

Welcome to episode #372 of Six Pixels Of Separation - The Twist Image Podcast. Jeremiah Owyang is paying less attention to social business and much more to what has been called, The Collaborative Economy. He believes that the time is... Read more

By Mitch Joel


February 21, 201311:11 AM

The Content Crash tagged “Forrester Research”

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

By Mitch Joel


October 21, 201212:05 PM

New Business Model Thinking For Social Business And Social Media tagged “Forrester Research”

Episode #328 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's great to have Jeremiah Owyang back on the podcast. He's currently Partner of Customer Strategy at Altimeter... Read more

By Mitch Joel


October 21, 201211:08 AM

SPOS #328 - Jeremiah Owyang Talks Social Business And Social Media tagged “Forrester Research”

Welcome to episode #328 of Six Pixels Of Separation - The Twist Image Podcast. It's great to have Jeremiah Owyang back on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by... Read more

By Mitch Joel

Utilities:


July 15, 2012 6:23 AM

SPOS #314 - Social Business By Design With Peter Kim tagged “Forrester Research”

Welcome to episode #314 of Six Pixels Of Separation - The Twist Image Podcast. I've been friends with Peter Kim since his days as an analyst at Forrester Research, so it's somewhat embarrassing that he has never been on the... Read more

By Mitch Joel


July 15, 2012 6:22 AM

Social Business By Design tagged “Forrester Research”

Episode #314 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I've been friends with Peter Kim since his days as an analyst at Forrester Research, so it's somewhat... Read more

By Mitch Joel


May 3, 2012 3:11 PM

The Foundation Of Social Business tagged “Forrester Research”

Too many companies still struggle with social media. Here's the newsflash: some of the smarter businesses have moved on. It's no longer just about their media being social, but the business (as an entity). Is this a problem? Not for... Read more

By Mitch Joel


April 29, 2012 6:41 PM

Why Are Social Media Agencies Now Buying Advertising? tagged “Forrester Research”

Episode #303 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast.... Read more

By Mitch Joel


April 29, 201211:31 AM

SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang tagged “Forrester Research”

Welcome to episode #303 of Six Pixels Of Separation - The Twist Image Podcast.I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. He's currently Partner of Customer Strategy at Altimeter Group,... Read more

By Mitch Joel


June 23, 201011:31 AM

Social Media Fairies And Pixie Dust tagged “Forrester Research”

Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more

By Mitch Joel


July 14, 2009 9:38 PM

Where The Marketing Budgets Are Going tagged “Forrester Research”

"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost's Research Brief today. "According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets... Read more

By Mitch Joel


May 16, 2009 6:41 AM

Display Advertising And Search Are Connected At The Hip tagged “Forrester Research”

The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more

By Mitch Joel


May 9, 200911:05 AM

Affiliate Links In Twitter Will Sink Marketing To A New Low tagged “Forrester Research”

The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It's About Intent: Affiliate Links in Twitter, that looks at how some people on Twitter are using affiliate links in their Twitter... Read more

By Mitch Joel


April 28, 2009 6:36 AM

A New Way To Buy Advertising tagged “Forrester Research”

What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more

By Mitch Joel


April 25, 2009 8:35 AM

This Space (Is Not) For Sale tagged “Forrester Research”

Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more

By Mitch Joel


March 2, 200911:43 PM

Ethics In Blogging For Dollars tagged “Forrester Research”

Some people buy magazines and don't mind the advertorials at all. Some people pay for cable and don't mind spending hours watching infomercials. Some people hate advertorials and infomercials. Some people don't even realize that these types of content are... Read more

By Mitch Joel


January 28, 2009 2:42 PM

10 Twitter Users That Every Marketing Professional Should Follow tagged “Forrester Research”

If you are using the micro-Blogging platform Twitter you may have noticed something interesting over the past month or so: as user adoption continues to increase and as Twitter gets more and more recognition in the mass media, the number... Read more

By Mitch Joel


December 10, 2008 9:59 PM

On The Other Hand, Maybe Your Company Should Not Blog tagged “Forrester Research”

"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the just-released Forrester Research report, Time To Rethink Your Corporate Blogging Ideas (available for free with registration here), by Josh Bernoff... Read more

By Mitch Joel


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