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Focus Group

September 23, 2009 4:05 PM

Customer Reviews Matter More Than You Think tagged “Focus Group”

There is no doubt that allowing customer reviews on any website creates more sales. But, there's something else that is happening too... Like you, I'm a huge fan of consumer reviews (or customer reviews or peer reviews - depending on... Read more

By Mitch Joel


August 13, 200910:13 AM

Failure Is Not An 0ption tagged “Focus Group”

Just last week, I caught myself watching Apollo 13 for the umpteenth time on TV. The Oscar Award-winning Ron Howard epic was released in 1995 and dramatizes the lunar mission that took place in 1970. Things went terribly wrong on... Read more

By Mitch Joel


July 31, 2009 9:08 PM

How Big Business Is On Twitter Without Being "On Twitter" tagged “Focus Group”

In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they are on Twitter, but not participating. What, exactly, are they doing if they're on Twitter but don't have an account,... Read more

By Mitch Joel


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