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Feature Phone

August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Feature Phone”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


March 5, 201312:21 PM

The Other Story Of The Smartphone tagged “Feature Phone”

When you think of smartphones, what do you think of? Most people interested in media, marketing and technology think of smartphones as the device that is putting the PC world to rest. Yes, personal computers are still pervasive, but the... Read more

By Mitch Joel


March 30, 201010:55 PM

Invasion Of The Hand Computers tagged “Feature Phone”

We have to give up on the idea that there's a difference between being "online" and what we're experiencing on our mobile devices. They're both "online" and it's only going to be a short while where the experiences of being... Read more

By Mitch Joel


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