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Fake Familiarity

November 28, 2012 3:38 PM

The Art Of Fake Familiarity For Better Sales tagged “Fake Familiarity”

We (still) live in a world of really bad email pitches. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your... Read more

By Mitch Joel


July 31, 201211:58 PM

The Art Of Fake Familiarity tagged “Fake Familiarity”

Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your blog and your newspaper articles. I know... Read more

By Mitch Joel


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