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Facebook Strategy

September 2, 201511:47 PM

Are You Good At Business? Let Facebook Decide tagged “Facebook Strategy”

What makes a great business? Put aside things like how ethical the business is, well-priced, marketed, value of the brand, etc... There is a sentiment (check out the Net Promoter Score) that a businesses success is based, primarily, on two... Read more

By Mitch Joel


December 17, 2013 9:37 PM

What Does Facebook Do Next? tagged “Facebook Strategy”

I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many brands. They had asked me what I thought the percentage was of posts that get through to the News Feed... Read more

By Mitch Joel

March 7, 2013 9:10 AM

The Future Of Facebook And The Newsfeed tagged “Facebook Strategy”

Do you remember Facebook before the timeline... before newsfeed? I do. I loved the introduction of Facebook's news feed when it happened. Many were up in arms and many thought that Facebook founder, Mark Zuckerberg, was going to destroy the... Read more

By Mitch Joel

January 25, 2013 8:20 AM

The Thing About Facebook And Brands tagged “Facebook Strategy”

What should a brand do on Facebook? That question above... the one about brands on Facebook... yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They're reading... Read more

By Mitch Joel

April 16, 2011 6:06 PM

Why I Don't Like You tagged “Facebook Strategy”

Here's a true story about Facebook and the "like" button... I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the... Read more

By Mitch Joel