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March 10, 2017 9:03 PM

The Hot Mess Dumpster Fire That Is Corporate Content tagged “Facebook Page”

How many brands are creating content that you just can't wait for?  Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've... Read more

By Mitch Joel

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February 9, 2017 6:39 PM

Pump And Dump Does Not Generate Great Content tagged “Facebook Page”

"Let's share everything. There's lots of good stuff here. Did you catch that?" Put aside the issue of narcissism (and, this is both brand and personal brand narcissism). With the persistence of live video and push to real-time marketing, there's... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Facebook Page”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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November 10, 201611:36 PM

The Void That Twitter Could Leave tagged “Facebook Page”

Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Their users... Read more

By Mitch Joel

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September 20, 201611:53 PM

Do Agencies Care About Conversion? tagged “Facebook Page”

Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. I prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's... Read more

By Mitch Joel

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August 17, 201611:36 PM

All Ads Are Not Created Equal tagged “Facebook Page”

It's not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute information about a business. How that business conducts itself (quality of the products/services, customer service, uniqueness, innovation, etc...) is its... Read more

By Mitch Joel

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May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Facebook Page”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

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August 13, 201410:25 PM

Please Dig Deep For Justin Levy. He Is One Of Us. tagged “Facebook Page”

Life is fragile. Really fragile. I'm on Facebook - like I am every day - flicking through stuff. I'm used to seeing something from Justin Levy that is going to either make me hungry (he eats well, clean and healthy)... Read more

By Mitch Joel

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December 24, 201311:58 PM

Thinking Of You tagged “Facebook Page”

It's getting late. Most of you are settling in to the holidays. Family and friends. I'm doing the same. Because regardless of religion, race, gender, sexual orientation or what have you, we're all human and 'tis the season. But, before... Read more

By Mitch Joel


December 17, 2013 9:37 PM

What Does Facebook Do Next? tagged “Facebook Page”

I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many brands. They had asked me what I thought the percentage was of posts that get through to the News Feed... Read more

By Mitch Joel


June 29, 2012 4:01 PM

What You Need To Know About Facebook, Content And Brands tagged “Facebook Page”

It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not... Read more

By Mitch Joel


January 28, 2012 8:16 AM

Don't Let Your Brand Be Creepy tagged “Facebook Page”

It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more

By Mitch Joel


October 28, 2011 4:49 PM

The 10 Questions Every Content Creator Must Ask tagged “Facebook Page”

There are some things you must get out of every interview. There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have... Read more

By Mitch Joel


April 16, 2011 6:06 PM

Why I Don't Like You tagged “Facebook Page”

Here's a true story about Facebook and the "like" button... I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the... Read more

By Mitch Joel


March 15, 2011 9:10 AM

F-Commerce - Rise Of The Facebook Consumer tagged “Facebook Page”

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more

By Mitch Joel


January 22, 2011 6:17 PM

Social Media? Do It For The Free Advertising! tagged “Facebook Page”

The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within... Read more

By Mitch Joel


December 13, 2010 7:52 PM

Missed Opportunities tagged “Facebook Page”

There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting. A lot of those changes have to do with Social Media, but not all of them. Prior to Social... Read more

By Mitch Joel


May 3, 2010 6:59 PM

You Can't Be Half-Pregnant tagged “Facebook Page”

When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to be done as a fully committed core business value. Here's a true scenario (with the names protected to spare the... Read more

By Mitch Joel


March 6, 2010 8:46 PM

The End Of Big Website Builds tagged “Facebook Page”

If you thought fragmentation was changing the way a brand buys media, just wait until you see what it's going to do to the Digital Marketing space. Are the days of big websites and long website builds numbered? It could... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Facebook Page”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


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