Entries tagged with “

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January 28, 2012 8:16 AM

Don't Let Your Brand Be Creepy tagged “Facebook Page”

It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more

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October 28, 2011 4:49 PM

The 10 Questions Every Content Creator Must Ask tagged “Facebook Page”

There are some things you must get out of every interview. There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have... Read more

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April 16, 2011 6:06 PM

Why I Don't Like You tagged “Facebook Page”

Here's a true story about Facebook and the "like" button... I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the... Read more

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March 15, 2011 9:10 AM

F-Commerce - Rise Of The Facebook Consumer tagged “Facebook Page”

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more

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January 22, 2011 6:17 PM

Social Media? Do It For The Free Advertising! tagged “Facebook Page”

The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within... Read more

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December 13, 2010 7:52 PM

Missed Opportunities tagged “Facebook Page”

There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting. A lot of those changes have to do with Social Media, but not all of them. Prior to Social... Read more

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May 3, 2010 6:59 PM

You Can't Be Half-Pregnant tagged “Facebook Page”

When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to be done as a fully committed core business value. Here's a true scenario (with the names protected to spare the... Read more

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March 6, 2010 8:46 PM

The End Of Big Website Builds tagged “Facebook Page”

If you thought fragmentation was changing the way a brand buys media, just wait until you see what it's going to do to the Digital Marketing space. Are the days of big websites and long website builds numbered? It could... Read more

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January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Facebook Page”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

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January 1, 2010 1:57 PM

Being There tagged “Facebook Page”

So many smart people Blogging and Tweeting about so many great ways to set goals for 2010 (and while we're on the topic, Happy New Year!). It's one of those things that should make you smile about the power of... Read more

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October 26, 200910:05 PM

Pushing The Truth Behind Building A Community tagged “Facebook Page”

Do companies really want to build communities or do they just want to sell you stuff? There is no straight answer to this question. The truth is, there are companies who are genuine and really do want to build a... Read more

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August 3, 2009 1:22 PM

Getting Rid Of Comments tagged “Facebook Page”

If there's one dead horse that's not worth trotting out when it comes to Social Media, it is the one about "comments." Should you have comments on a Blog? Should you respond to comments on Twitter or FriendFeed? The staple... Read more

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July 12, 2009 9:01 PM

SPOS #162 - Media Hacks #13 tagged “Facebook Page”

Welcome to episode #162 of Six Pixels Of Separation - The Twist Image Podcast. Life from New York City, it's Media Hacks #13. Recorded late one night last week at The Roger Smith Hotel, this episode if full of the... Read more

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