Search Results
Entries tagged with “

Facebook Advertising

December 17, 2013 9:37 PM

What Does Facebook Do Next? tagged “Facebook Advertising”

I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many brands. They had asked me what I thought the percentage was of posts that get through to the News Feed... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Facebook Advertising”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

Utilities:


April 8, 2013 2:39 PM

Bitcoins And The Future Of Business tagged “Facebook Advertising”

Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Facebook Advertising”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


October 28, 2012 7:16 PM

Digging Deep Into Facebook Marketing tagged “Facebook Advertising”

Episode #329 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics,... Read more

By Mitch Joel

Utilities:


October 28, 201210:40 AM

SPOS #329 - Avinash Kaushik Digs Deep Into Facebook Marketing tagged “Facebook Advertising”

Welcome to episode #329 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value, into a book. He should... Read more

By Mitch Joel


September 28, 2012 9:33 AM

The Gift Of Facebook tagged “Facebook Advertising”

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more

By Mitch Joel


August 31, 2012 1:31 PM

The Problem With Time Spent tagged “Facebook Advertising”

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


May 17, 2012 7:40 PM

Leaving Facebook tagged “Facebook Advertising”

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more

By Mitch Joel


1