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Eyeballs

July 2, 2013 5:00 PM

An Advertising Tide Probably Won't Raise All Of The Boats tagged “Eyeballs”

There has been a lot of talk online about the end of advertising lately. Whether it's a new book on social media, some pundit pushing for social business or someone who is very excited that Instagram now affords their consumers... Read more

By Mitch Joel


December 3, 2010 2:33 PM

Online Advertising Sucks tagged “Eyeballs”

How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may want to take a look at this... As mass media advertising continues to fragment and shift, the bigger concern is... Read more

By Mitch Joel


November 13, 2010 2:35 PM

Video Must Become More Social tagged “Eyeballs”

Make no mistake about it, you can do many social things with online video, but we have to change our mindset about it first. I was excited to be asked to give the luncheon keynote presentation at this past week's... Read more

By Mitch Joel


April 7, 201011:21 PM

Moving Marketing From Your Eyes To Your Hands tagged “Eyeballs”

I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more

By Mitch Joel


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