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Ereader

November 8, 2012 9:53 AM

Marketing Must Adapt To The New Reader tagged “Ereader”

It's strange to say this, but we're reading more than ever. We may not be reading Hemingway... but then again, we may be. Years ago, Hugh McGuire showed me how he was reading War And Peace on his iPod Touch.... Read more

By Mitch Joel


October 12, 2012 6:17 PM

The iPad Should Be Free tagged “Ereader”

Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor for free and make all of your money by selling them the razor blades. It's a model that many computer... Read more

By Mitch Joel


August 3, 2012 8:01 PM

The Era Of Exponential Marketing tagged “Ereader”

Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective. It wasn't too long ago that several brain trusts were telling me that smartphone adoption... Read more

By Mitch Joel


July 6, 2012 8:14 PM

Making Copies tagged “Ereader”

I have a massive frustration when it comes to reading books and magazines with my e-reader. I like to copy and paste portions of text that resonate with me. I like to share them (it could be a tweet or... Read more

By Mitch Joel


December 28, 2011 2:37 PM

Two Great Questions tagged “Ereader”

Whether you're about to interview someone for a job or heading out to a networking dinner... Here are two questions about business that will either take someone completely off guard or engage you - head on - in a deep... Read more

By Mitch Joel


October 13, 2011 8:41 AM

The Main Lesson That Digital Offers The World tagged “Ereader”

True story... I was making my way through the airport magazine shop and did my usual pit stop by the business book section. I'm usually not all that surprised by which books I find on the shelves. I'm a little... Read more

By Mitch Joel


May 28, 2011 9:07 PM

Six Links Worthy Of Your Attention #49 tagged “Ereader”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


January 14, 2010 7:02 PM

Embracing The New Business Of New Media tagged “Ereader”

Last week, the 2010 International Consumer Electronics Show (CES) wrapped up in Las Vegas. CES is the seminal annual event for highlighting the latest and greatest in terms of what kind of entertainment, media and technology will be making its... Read more

By Mitch Joel


December 31, 200911:43 AM

Six New Business Books For 2010 tagged “Ereader”

The face of reading took a dramatic turn during this holiday season, and we're not just talking about those of us who have seen the stack of books next to our nightstand continue to rise as the gifts flow in.... Read more

By Mitch Joel


December 26, 2009 9:23 PM

Instapaper Is A Must tagged “Ereader”

There's nothing new about online bookmarking. What makes Instapaper so amazing is not what it has... but rather what it doesn't have. If you've dabbled with tools like Delicious and Google Bookmarks, then you know that there is no lack... Read more

By Mitch Joel


June 1, 2009 8:55 PM

How To Read More (But Carry Less) When You Travel tagged “Ereader”

How much reading can you get done on any given flight? If you're like me, you stockpile all the best articles, books and magazines for the hauls and then stuff your briefcase and carry-on with what seems to be way... Read more

By Mitch Joel


May 21, 2009 6:47 AM

News Will Outlast Newsprint tagged “Ereader”

This week, newspaper executives from across Canada are gathered in Montreal to attend the Ink + Beyond national conference organized by the Canadian Newspaper Association and CCNA/Community Media Canada. While the conference is packed with industry specific content like creating... Read more

By Mitch Joel


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