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Epsilon

May 29, 201410:44 AM

Can Products And Services Be More Social Than Humans? tagged “Epsilon”

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but... Read more

By Mitch Joel

Utilities:


October 21, 200810:05 PM

Why Invest In Social Media? tagged “Epsilon”

"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as social media during the downturn, analyst Adam Sarner replied, 'This is going to be a lifeline." This was only one... Read more

By Mitch Joel


October 2, 2008 8:11 PM

Good News In Bad Times For Digital Marketing tagged “Epsilon”

65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spend. “In... Read more

By Mitch Joel


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