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Engagement

June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Engagement”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

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April 7, 201511:46 PM

Your Content Is Kidding No One tagged “Engagement”

How is your content marketing strategy coming along? There's a thorn in my side. It's a content thorn. It's ruining everything. It's not that there's too much content. It's not that there's so much content in need of advertising, that... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Engagement”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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December 25, 201411:55 PM

Be Kind To Brands tagged “Engagement”

My holiday wish: be kind to brands. I know what you're thinking. For some, it's a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? No. I would... Read more

By Mitch Joel

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August 7, 201411:52 PM

Herding Comments In The Digital Wind tagged “Engagement”

The ability to understand the community and engage in the discourse is hitting an all time low (and high) at the same time. Here's a truth: I truly miss the power of the community in social media. It's not that... Read more

By Mitch Joel

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January 15, 201411:39 PM

Reboot: Marketing With Inc. Magazine tagged “Engagement”

WARNING: Self-promotional blog post ahead... I am excited to announce that starting tomorrow, I will be a regular contributor to Inc. Magazine with the launch of my twice-monthly column, Reboot: Marketing. The column will focus on how technology and marketing... Read more

By Mitch Joel

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December 10, 201311:51 PM

The Porous Web tagged “Engagement”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


July 18, 201311:15 AM

Are Brands Confusing Advertising With Marketing? tagged “Engagement”

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That's the news you get when you read the Business Insider article, Marissa Mayer's Biggest Problem With Tumblr, Summed Up In... Read more

By Mitch Joel


October 4, 201210:18 PM

The End Of Conversation tagged “Engagement”

Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more

By Mitch Joel


August 31, 2012 1:31 PM

The Problem With Time Spent tagged “Engagement”

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


January 31, 201210:56 AM

A Pinteresting Story tagged “Engagement”

That Facebook IPO... With rumors swirling of Facebook's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. With over 800... Read more

By Mitch Joel


January 21, 2012 7:22 AM

The Digital Push Pushes On tagged “Engagement”

You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more

By Mitch Joel


January 12, 201210:03 AM

The Value Of Blog Comments tagged “Engagement”

In the beginning God created the Blogs and the RSS. And it was good. Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement... Read more

By Mitch Joel


January 10, 2012 1:51 PM

Drunk On The Social Media Kool-Aid tagged “Engagement”

It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more

By Mitch Joel


October 11, 2011 8:34 PM

The "I Like You" Myth tagged “Engagement”

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation.... Read more

By Mitch Joel


August 28, 2011 7:27 AM

Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Engagement”

Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more

By Mitch Joel


June 9, 201111:12 PM

The Age Of Accountability tagged “Engagement”

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

By Mitch Joel


May 20, 2011 9:08 PM

The Truth Behind A Massive Audience tagged “Engagement”

The numbers are important. This may come as a shock to many people who have been playing along at home with this Blog for over half a decade, but it's true. Having a massive audience is important. This is coming... Read more

By Mitch Joel


May 5, 2011 5:23 PM

Stories Die When There Is No Experience With It tagged “Engagement”

Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend your brand into as many different media channels and platforms that the public can bear. Don't pound one message down... Read more

By Mitch Joel


May 3, 2011 3:03 PM

The Mutterings Of Twitter tagged “Engagement”

Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone... Read more

By Mitch Joel


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