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Entries tagged with “
Engagement
”January 31, 201210:56 AM
A Pinteresting Story tagged “Engagement”
That Facebook IPO... With rumors swirling of Facebook's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. With over 800... Read more
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January 21, 2012 7:22 AM
The Digital Push Pushes On tagged “Engagement”
You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more
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January 12, 201210:03 AM
The Value Of Blog Comments tagged “Engagement”
In the beginning God created the Blogs and the RSS. And it was good. Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement... Read more
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January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “Engagement”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
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October 11, 2011 8:34 PM
The "I Like You" Myth tagged “Engagement”
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation.... Read more
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August 28, 2011 7:27 AM
Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Engagement”
Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Engagement”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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May 20, 2011 9:08 PM
The Truth Behind A Massive Audience tagged “Engagement”
The numbers are important. This may come as a shock to many people who have been playing along at home with this Blog for over half a decade, but it's true. Having a massive audience is important. This is coming... Read more
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May 5, 2011 5:23 PM
Stories Die When There Is No Experience With It tagged “Engagement”
Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend your brand into as many different media channels and platforms that the public can bear. Don't pound one message down... Read more
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May 3, 2011 3:03 PM
The Mutterings Of Twitter tagged “Engagement”
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone... Read more
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April 19, 201111:05 PM
The Chirping Sound Of Crickets tagged “Engagement”
Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that into a semblance of a community is not just about killer content, a Twitter feed or a well-designed Blog. Success... Read more
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March 8, 2011 8:42 PM
Making Sense Of The Mess tagged “Engagement”
When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more
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February 22, 2011 9:04 PM
The Distraction Of Twitter tagged “Engagement”
It's going to come to a head at some point soon. We're all going to realize that Twitter is the ultimate distraction. The problem with saying that Twitter is a distraction comes at a cost. People don't want to think... Read more
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January 26, 201111:42 AM
Get Paid To Watch YouTube, Play on Facebook And Follow Twitter tagged “Engagement”
That's what I tell young people in school these days, when I'm asked to talk about Marketing as a profession. Being a Marketer is not a profession of choice (for most). Most young people enter Marketing after not falling in... Read more
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October 1, 201010:15 PM
The Web Has Failed Advertising tagged “Engagement”
Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more
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August 11, 2010 9:52 AM
Brands Are Terrible At Twitter (Brands Are Terrific At Twitter) tagged “Engagement”
If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it up? BizReport just published a news item titled, Only 16% of brand Tweets are conversational. If you only read the... Read more
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June 13, 2010 5:02 PM
Marketing In Twenty Minutes (Or Less) tagged “Engagement”
Let's face it, when it comes to getting things done, most people want to do it either quick or easy (ok, sometimes both). If you have a strategy in place and take the time to build some semblance of (loyalty)... Read more
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April 22, 2010 9:29 PM
What's Happening With Twitter? tagged “Engagement”
By all accounts, Twitter is still one of the hottest Social Media platforms to be connected on, even as its growth begins to slow. That was the news on Tuesday via eMarketer in their news item, Twitter Stays Strong as... Read more
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April 13, 201011:51 PM
Maybe We Need To Ease Up On The Advertising tagged “Engagement”
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No one likes to be interrupted. It has been a huge week for the online advertising community. Everybody is scrambling to... Read more
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April 7, 201011:21 PM
Moving Marketing From Your Eyes To Your Hands tagged “Engagement”
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more
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