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Entries tagged with “
Emarketer
”May 9, 201311:32 AM
Two Terms Marketers Need for Today's Media Landscape tagged “Emarketer”
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more
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April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Emarketer”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
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April 8, 2013 2:39 PM
Bitcoins And The Future Of Business tagged “Emarketer”
Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more
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July 3, 201210:12 AM
The New Electricity tagged “Emarketer”
You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more
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January 21, 2012 7:22 AM
The Digital Push Pushes On tagged “Emarketer”
You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more
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December 2, 2011 9:24 PM
Social Media And How We're Botching The Best Part tagged “Emarketer”
You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more
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August 28, 2011 7:27 AM
Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Emarketer”
Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more
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August 4, 2011 9:40 PM
Is Advertising The Future Of Twitter? tagged “Emarketer”
Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me... Read more
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June 19, 2011 8:54 AM
eMarketer's Geoff Ramsey Discusses How To Create Digital Impact tagged “Emarketer”
Episode #258 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. eMarketer consistently offers up fascinating information and stats on the Digital Marketing industry. Geoff Ramsey is both the... Read more
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June 19, 2011 7:34 AM
SPOS #258 - Creating A Digital Impact With eMarketer's Geoff Ramsey tagged “Emarketer”
Welcome to episode #258 of Six Pixels Of Separation - The Twist Image Podcast. eMarketer consistently offers up fascinating information and stats on the Digital Marketing industry. Geoff Ramsey is both the co-founder and CEO of eMarketer and someone I... Read more
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May 28, 2011 9:07 PM
Six Links Worthy Of Your Attention #49 tagged “Emarketer”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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April 2, 2011 7:35 PM
When Is This Going To End? tagged “Emarketer”
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more
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March 15, 2011 9:10 AM
F-Commerce - Rise Of The Facebook Consumer tagged “Emarketer”
What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more
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November 19, 201011:53 PM
Up Your Game tagged “Emarketer”
There are many people who want to move ahead in Marketing. They want a better job. They want more pay. They want a better title. They want to manage more people. They want to work on more interesting business. I... Read more
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November 12, 2010 3:36 PM
The Big(ger) Marketing Shift tagged “Emarketer”
If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more
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September 30, 2010 7:35 AM
The Future Of Blogging Might Surprise You tagged “Emarketer”
As social media evolves, it's normal that the channels and platforms evolve, too. Some continue to grow in popularity, while others dwindle. One thing is for certain: The Internet is not a fad. This new media is not going away.... Read more
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August 20, 2010 9:27 PM
It's A Cultural Thing (You Wouldn't Understand) tagged “Emarketer”
"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You've heard these questions a million times in a million different meetings. For the past long while, I have raged against those... Read more
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August 12, 201010:38 PM
Can Social Media Be Trusted? tagged “Emarketer”
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot of brands have done this, but push this question a little bit further: when consumers let you know where they... Read more
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April 22, 2010 9:29 PM
What's Happening With Twitter? tagged “Emarketer”
By all accounts, Twitter is still one of the hottest Social Media platforms to be connected on, even as its growth begins to slow. That was the news on Tuesday via eMarketer in their news item, Twitter Stays Strong as... Read more
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March 27, 2010 1:39 PM
Everything Is "With" Not "Instead Of" tagged “Emarketer”
Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation? All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing -... Read more
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