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Emarketer

September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Emarketer”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Emarketer”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

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March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Emarketer”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Emarketer”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Emarketer”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Emarketer”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


April 8, 2013 2:39 PM

Bitcoins And The Future Of Business tagged “Emarketer”

Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more

By Mitch Joel


July 3, 201210:12 AM

The New Electricity tagged “Emarketer”

You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more

By Mitch Joel


January 21, 2012 7:22 AM

The Digital Push Pushes On tagged “Emarketer”

You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more

By Mitch Joel


December 2, 2011 9:24 PM

Social Media And How We're Botching The Best Part tagged “Emarketer”

You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more

By Mitch Joel


August 28, 2011 7:27 AM

Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Emarketer”

Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more

By Mitch Joel


August 4, 2011 9:40 PM

Is Advertising The Future Of Twitter? tagged “Emarketer”

Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me... Read more

By Mitch Joel


June 19, 2011 8:54 AM

eMarketer's Geoff Ramsey Discusses How To Create Digital Impact tagged “Emarketer”

Episode #258 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. eMarketer consistently offers up fascinating information and stats on the Digital Marketing industry. Geoff Ramsey is both the... Read more

By Mitch Joel

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June 19, 2011 7:34 AM

SPOS #258 - Creating A Digital Impact With eMarketer's Geoff Ramsey tagged “Emarketer”

Welcome to episode #258 of Six Pixels Of Separation - The Twist Image Podcast. eMarketer consistently offers up fascinating information and stats on the Digital Marketing industry. Geoff Ramsey is both the co-founder and CEO of eMarketer and someone I... Read more

By Mitch Joel


May 28, 2011 9:07 PM

Six Links Worthy Of Your Attention #49 tagged “Emarketer”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


April 2, 2011 7:35 PM

When Is This Going To End? tagged “Emarketer”

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more

By Mitch Joel


March 15, 2011 9:10 AM

F-Commerce - Rise Of The Facebook Consumer tagged “Emarketer”

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more

By Mitch Joel


November 19, 201011:53 PM

Up Your Game tagged “Emarketer”

There are many people who want to move ahead in Marketing. They want a better job. They want more pay. They want a better title. They want to manage more people. They want to work on more interesting business. I... Read more

By Mitch Joel


November 12, 2010 3:36 PM

The Big(ger) Marketing Shift tagged “Emarketer”

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more

By Mitch Joel


September 30, 2010 7:35 AM

The Future Of Blogging Might Surprise You tagged “Emarketer”

As social media evolves, it's normal that the channels and platforms evolve, too. Some continue to grow in popularity, while others dwindle. One thing is for certain: The Internet is not a fad. This new media is not going away.... Read more

By Mitch Joel


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