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Entries tagged with “
Email Marketing
”December 20, 2011 9:57 PM
Where The Consumers Are tagged “Email Marketing”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Email Marketing”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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April 28, 2011 9:40 PM
The Value Of Utilitarianism Marketing tagged “Email Marketing”
It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more
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October 1, 201010:15 PM
The Web Has Failed Advertising tagged “Email Marketing”
Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more
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September 7, 201011:52 PM
The Era Of Trepidation tagged “Email Marketing”
How often do you think about the future of Marketing? It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me),... Read more
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June 8, 2010 3:19 PM
Don't Let Digital Marketing Make You Lazy tagged “Email Marketing”
Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you stick to that mantra you won't be making any of the many foibles and fumbles that are currently happening in... Read more
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April 9, 201010:32 PM
The End Of Online Advertising Standards tagged “Email Marketing”
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more
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March 7, 2010 8:03 PM
Media Hacks #26 Audio Podcast Is Now Live tagged “Email Marketing”
Episode #193 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig... Read more
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March 7, 2010 7:35 PM
SPOS #193 - Media Hacks #26 tagged “Email Marketing”
Welcome to episode #193 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig at Blue Sky Factory, but the main... Read more
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December 11, 2009 3:22 PM
Back To Basics tagged “Email Marketing”
As the New Year approaches, it's easy to get caught up in the "what's next?" or "what should we be looking at in 2010?" questions. The truth is that your best bet is to ensure that what you currently have... Read more
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November 14, 2009 3:11 PM
The Trigger Finger tagged “Email Marketing”
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more
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November 7, 2009 8:33 AM
Email Still Matters tagged “Email Marketing”
Email is dead. Right. Along with Blogging, Podcasting and everything else. But how true is that statement when it comes to getting business done? Do teens email as much as they text? Probably not. Teens have not been culturally stewed... Read more
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September 17, 2009 4:53 AM
Digital Marketing Is The Clear Winner tagged “Email Marketing”
That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more
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August 15, 2009 4:41 PM
Google Offers Up New Ways To Search (And Why You Should Care) tagged “Email Marketing”
When a company reaches the size and depth of Google, it can sometimes be overwhelming to stay in the loop with the many changes, updates and new initiatives that are taking place. Whether it's Google Wave or the recently announced... Read more
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July 12, 2009 8:36 AM
The Good Client tagged “Email Marketing”
One of the hardest things to do is to choose a Digital Marketing agency. Here's why: In the traditional advertising world, the scales are semi-balanced. You have both client and agency who were both schooled with similar material (education) and... Read more
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April 1, 200910:31 PM
Always Remember Marketing Is Not Advertising tagged “Email Marketing”
It's not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising is beginning to show signs of economic woes as well, but make no mistake about it, Digital Marketing is still... Read more
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March 23, 2009 3:47 PM
Marketers Are Behind The Times tagged “Email Marketing”
As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry were not scary enough, it turns out that Marketers are not all that progressive when it comes to embracing the... Read more
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February 20, 2009 8:12 PM
Home Base tagged “Email Marketing”
If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The general sentiment is that most companies feel like they are either totally missing the boat when it comes to Social... Read more
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January 19, 200911:00 PM
Renting Lists tagged “Email Marketing”
In the old days of Marketing (sometime last year), you could get away with renting someone else's list. There are some who might argue that renting lists is still the way to go. Why don't people take the budget they... Read more
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December 9, 200811:52 PM
Banner Advertising Is But One Small Component Of Digital Marketing tagged “Email Marketing”
When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more
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