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Email Marketing

April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Email Marketing”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Email Marketing”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


August 31, 2013 8:22 AM

Public Displays Of Affection (CTRL ALT Delete style) tagged “Email Marketing”

If you're interested in meeting, connecting and sharing... I will be doing a few public appearances in the next few months to support the launch of my second business book, CTRL ALT Delete. If you are interested, I would love... Read more

By Mitch Joel


August 27, 201311:12 PM

10,000 Hours And 20% Of Your Work Time tagged “Email Marketing”

How much wood could a woodchuck chuck if a woodchuck could chunk would? Time is always the number one concern in our lives, isn't it? Feel free to blame consciousness. The clock is always ticking... and it's ticking down. Some... Read more

By Mitch Joel


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Email Marketing”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


July 3, 2013 2:02 PM

The Problem With Big Data (It's Not Me, It's You) tagged “Email Marketing”

Big data. There, I said it. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Email Marketing”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


April 11, 2013 8:29 PM

It's The Little Things tagged “Email Marketing”

You sometimes pick up a gem of an idea... and the mind begins to wander (and wonder). At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some... Read more

By Mitch Joel


January 30, 2013 5:35 PM

The End Of Permission tagged “Email Marketing”

Thankfully, Seth Godin is alive and well, otherwise, he'd be rolling over in his grave. In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don't assume that your consumers want your marketing pap, get their permission... Read more

By Mitch Joel


September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Email Marketing”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


September 8, 2012 9:01 PM

Let's Not Mess Up The Internet tagged “Email Marketing”

Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to the launch of his book, Permission Marketing. This was the early days of the Internet. After reading Permission Marketing, I... Read more

By Mitch Joel


August 22, 2012 3:39 PM

The Fatigue Of A Great Offer tagged “Email Marketing”

Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One Product. One Sale. One Day Only. One Exciting New Business Model). It wasn't about prospecting or trying to ride the... Read more

By Mitch Joel


May 17, 2012 7:40 PM

Leaving Facebook tagged “Email Marketing”

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more

By Mitch Joel


May 2, 2012 6:21 AM

The Old (Evolving) Rules tagged “Email Marketing”

Are rules set and permanent? That's obviously not the case - especially when it comes to social media. I've recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving... Read more

By Mitch Joel


March 14, 201210:13 PM

Death To The Page View tagged “Email Marketing”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


December 20, 2011 9:57 PM

Where The Consumers Are tagged “Email Marketing”

Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more

By Mitch Joel


June 9, 201111:12 PM

The Age Of Accountability tagged “Email Marketing”

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

By Mitch Joel


April 28, 2011 9:40 PM

The Value Of Utilitarianism Marketing tagged “Email Marketing”

It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more

By Mitch Joel


October 1, 201010:15 PM

The Web Has Failed Advertising tagged “Email Marketing”

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more

By Mitch Joel


September 7, 201011:52 PM

The Era Of Trepidation tagged “Email Marketing”

How often do you think about the future of Marketing? It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me),... Read more

By Mitch Joel


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