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Email Marketing

December 7, 201611:52 PM

The Role Of A Marketer (Yesterday And Tomorrow) tagged “Email Marketing”

Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make... Read more

By Mitch Joel

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November 15, 201611:18 PM

Don't Kill Them With Kindness tagged “Email Marketing”

How does your brand build a relationship with your customers? There's been a long-standing saying. It goes like this: Kill them with kindness. The brands who are nice, likeable, transparent and direct will win. It seems right. It feels right.... Read more

By Mitch Joel

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November 2, 201611:48 PM

Gross Hacker Marketing tagged “Email Marketing”

Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more

By Mitch Joel

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October 6, 201611:10 PM

A Little Help From My Friends... So Please Help! tagged “Email Marketing”

Giving. It's what I do. I'm thankful to serve you.  I had dinner the other week with someone who is very successful. They use content marketing as a way to sell millions of dollars worth of online courses, mastermind sessions... Read more

By Mitch Joel

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August 26, 201611:15 PM

Advertising. Full Steam Ahead. tagged “Email Marketing”

"Advertising is dying. Advertising is dead. Advertising doesn't work." A common theme. A common rant. It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are... Read more

By Mitch Joel

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August 16, 2016 8:21 PM

Marketing Automation Must Die tagged “Email Marketing”

It's been one of those weeks (and, it's only Tuesday), so here's a rant... Marketers... There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you. You're making... Read more

By Mitch Joel

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April 13, 201611:24 PM

Working At Mirum In Canada tagged “Email Marketing”

Mirum in Canada is hiring. It's been a year, as they say. We've had some major changes within our company over the past short while. Two years ago our agency, Twist Image (which started in 2000), was acquired by WPP... Read more

By Mitch Joel

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December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Email Marketing”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

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December 2, 201511:57 PM

A New Force To Change Your Habits tagged “Email Marketing”

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office... Read more

By Mitch Joel

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December 30, 201411:47 PM

Facebook Doesn't Get Small Data Right (And You're Worried About Big Data?) tagged “Email Marketing”

There was a lot of grumpy folks complaining about Facebook (again) lately. I can understand why some folks might be upset. Someone in their family passed away or a pet got lost this past year, and suddenly this image is... Read more

By Mitch Joel

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December 3, 201411:19 PM

I Want To See Ads! tagged “Email Marketing”

"Of course, you want to see ads, you're in marketing!" That's not what I mean. Here's the scene: I've been thinking about buying some stuff (books, yoga mats, whatever...) online since Black Friday. So, as I peruse this pretty little... Read more

By Mitch Joel

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October 22, 201411:30 PM

It's Not My Job Anymore tagged “Email Marketing”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Email Marketing”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

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September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Email Marketing”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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July 31, 201411:25 PM

The 7 Deadly Sins Of Digital Marketing In 2014 tagged “Email Marketing”

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing... Read more

By Mitch Joel

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June 25, 201411:37 PM

The Marketing Of Permission tagged “Email Marketing”

Have you ever tried to unsubscribe from an email newsletter? I don't know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones,... Read more

By Mitch Joel

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April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Email Marketing”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Email Marketing”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


August 31, 2013 8:22 AM

Public Displays Of Affection (CTRL ALT Delete style) tagged “Email Marketing”

If you're interested in meeting, connecting and sharing... I will be doing a few public appearances in the next few months to support the launch of my second business book, CTRL ALT Delete. If you are interested, I would love... Read more

By Mitch Joel


August 27, 201311:12 PM

10,000 Hours And 20% Of Your Work Time tagged “Email Marketing”

How much wood could a woodchuck chuck if a woodchuck could chunk would? Time is always the number one concern in our lives, isn't it? Feel free to blame consciousness. The clock is always ticking... and it's ticking down. Some... Read more

By Mitch Joel


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