Email Address

The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about forcing people to give up their email address to have access to content. I've seen this executed many ways. In... Read more

By Mitch Joel

How would you feel if you got a spam email from a legitimate business with a five meg PDF attachment... twice? It just happened. It happens all of the time. You didn't give them your email address and you certainly... Read more

By Mitch Joel