Search Results
Entries tagged with “

Email

March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Email”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

Utilities:


March 14, 2017 7:21 AM

Scratch That One Little Customer Itch tagged “Email”

Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in all kinds of trouble. They have sliding revenues and meager growth. They are amping up on their traditional advertising to... Read more

By Mitch Joel

Utilities:


March 7, 2017 3:44 PM

Is Technology An Addiction, A Crutch Or Normal For Who We Are? tagged “Email”

I'm addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.  Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices... Read more

By Mitch Joel

Utilities:


February 23, 2017 5:24 PM

What Humans Want Vs. The Chatbot Struggle tagged “Email”

Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for... Read more

By Mitch Joel

Utilities:


February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Email”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

Utilities:


January 13, 2017 2:50 PM

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be tagged “Email”

"Personal Brand"... talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a... Read more

By Mitch Joel

Utilities:


December 15, 2016 5:15 PM

Where Is Content Marketing Headed In 2017? tagged “Email”

Here's my prediction for content marketing in 2017... The "owned" versus "rented" platform discussion is naturally going to shift to a (mostly) rented strategy (think "hub and hub" instead of "hub and spoke" model). Instead of brands trying to drive... Read more

By Mitch Joel

Utilities:


December 7, 201611:52 PM

The Role Of A Marketer (Yesterday And Tomorrow) tagged “Email”

Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make... Read more

By Mitch Joel

Utilities:


November 15, 201611:18 PM

Don't Kill Them With Kindness tagged “Email”

How does your brand build a relationship with your customers? There's been a long-standing saying. It goes like this: Kill them with kindness. The brands who are nice, likeable, transparent and direct will win. It seems right. It feels right.... Read more

By Mitch Joel

Utilities:


November 2, 201611:48 PM

Gross Hacker Marketing tagged “Email”

Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more

By Mitch Joel

Utilities:


August 16, 2016 8:21 PM

Marketing Automation Must Die tagged “Email”

It's been one of those weeks (and, it's only Tuesday), so here's a rant... Marketers... There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you. You're making... Read more

By Mitch Joel

Utilities:


May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Email”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

Utilities:


May 5, 201611:01 PM

Quitting The Internet tagged “Email”

"I quit the Internet." That's what the world heard. This week, the hilarious Louis C.K. was on Conan O'Brien's show tonight and he expressed (in his comedic way), why he walked away from the Internet to be a better parent.... Read more

By Mitch Joel

Utilities:


April 13, 201611:24 PM

Working At Mirum In Canada tagged “Email”

Mirum in Canada is hiring. It's been a year, as they say. We've had some major changes within our company over the past short while. Two years ago our agency, Twist Image (which started in 2000), was acquired by WPP... Read more

By Mitch Joel

Utilities:


March 24, 201611:24 PM

A More Elegant Question About Pricing tagged “Email”

What's this thing worth? Pricing has always been a fascinating area of interest. While many are quick to dismiss the merits of The Four Ps, and their current value in the marketing equation, I'm less quick to toss them aside.... Read more

By Mitch Joel

Utilities:


March 22, 201611:25 PM

The Digital Economy's Privacy Problem tagged “Email”

What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may... Read more

By Mitch Joel

Utilities:


July 2, 201511:35 PM

Don't Take A Technology Sabbatical tagged “Email”

How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel... Read more

By Mitch Joel

Utilities:


June 11, 201511:18 PM

Stop Being A Digital Immigrant tagged “Email”

This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes, digital transformation is a reality for all businesses. It's something that is deeply affecting the small, medium and large businesses.... Read more

By Mitch Joel

Utilities:


March 24, 2015 8:11 AM

Email. You're Doing It Wrong. tagged “Email”

I suck at email. I think. It's a form of technology and communication that fascinates me. Fundamentally, email hasn't changed that much since it was first invented. Most of us still struggle with how we sort, file and keep conversations... Read more

By Mitch Joel

Utilities:


February 11, 201511:54 PM

The End Of Technology tagged “Email”

How productive is voicemail for you? It happens all of the time. A new technology comes out and makes something so commonplace to our daily lives so completely antiquated. Back in 2007 (yes, close to eight years ago), I came... Read more

By Mitch Joel

Utilities:


1 2 3 4 5