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Editorial Content

August 8, 2014 5:20 PM

Content As Advertising tagged “Editorial Content”

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising". In short, it felt like native advertising is just simply... Read more

By Mitch Joel

Utilities:


June 13, 2013 9:47 AM

The New Face Of Content Marketing tagged “Editorial Content”

How much content is too much content when it comes to a brand? It's a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Editorial Content”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Editorial Content”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

Utilities:


April 10, 201211:30 AM

The Church And State Of Advertising tagged “Editorial Content”

Are marketers poisoning the well?  When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more

By Mitch Joel


July 13, 2010 8:10 PM

When The Web Is Considered An Inferior Media tagged “Editorial Content”

Going back a few years, the Internet was not considered a credible media source. That changed, but it's changing again. In the early days of online publishing (even pre-Blogging) the simple fact that any one individual could publish their text,... Read more

By Mitch Joel


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