Search Results
Entries tagged with “

Editorial

August 8, 2014 5:20 PM

Content As Advertising tagged “Editorial”

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising". In short, it felt like native advertising is just simply... Read more

By Mitch Joel

Utilities:


November 14, 201311:04 AM

Amazing People Are Everywhere. Meet Rae Hoffman. tagged “Editorial”

This story needs a bit of framing, so please bear with me. Back in April 2006, I was speaking at a Search Engine Strategies event. There was another speaker at the event who took park in a link strategies panel.... Read more

By Mitch Joel


August 28, 2013 3:40 PM

7 Reasons Why Marketers Should Be Twerking Miley Cyrus tagged “Editorial”

Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But, here we are! When cultural moments like Miley Cyrus at the Video Music Awards happen, we can't help but stop... Read more

By Mitch Joel


March 19, 2013 2:04 PM

You Must Read This! tagged “Editorial”

What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more

By Mitch Joel


October 30, 201211:44 AM

Why Newspapers Let Sandy Blow Paywalls Down tagged “Editorial”

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or... Read more

By Mitch Joel


January 24, 2012 4:38 PM

Does This Blog Make Me Look Fat? tagged “Editorial”

Is it just a question of getting the facts straight when it comes to our media? What Blogging brought forth is the notion that opinion lies neatly next to news (and that it is sometimes very difficult to tell the... Read more

By Mitch Joel


February 1, 201110:33 AM

Demand Better Content tagged “Editorial”

How would you feel if you found out that everything you are reading in the newspaper was chosen for you by a robot? Would you have confidence in the choice of topics and its quality? Is it even possible for... Read more

By Mitch Joel


August 16, 2010 9:37 PM

Ghost Blogging And Last Rites tagged “Editorial”

If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would... Read more

By Mitch Joel


January 11, 2010 4:18 PM

The Great Race To The Middle tagged “Editorial”

With everyone offering up their opinions and ideas, is there no fear that the end aggregated result will simply be something very mediocre? This has been one of the prevailing thoughts when it comes to Wikipedia and the readability of... Read more

By Mitch Joel


December 22, 2009 5:05 PM

The Shift From An Advertising World To A Marketing World tagged “Editorial”

When most people think of "marketing," they're actually thinking of "advertising." That's all going to change. In the grand scheme of things, advertising is a segment of marketing. That's the official structure of it all. That's what they'll teach you... Read more

By Mitch Joel


December 11, 2009 9:20 PM

Media Purgatory tagged “Editorial”

Media Purgatory. Maybe that's exactly where we are at this specific moment in time. According to Wikipedia, "Purgatory is the condition or process of purification in which the souls of those who die in a state of grace are made... Read more

By Mitch Joel


August 26, 2009 9:09 PM

Rethinking The Link Economy tagged “Editorial”

There is no question that the value in reading online (and this is everything from long editorial pieces to Blog postings and Twitter) is the links (or hyperlinks as we used to call them), but things may be changing. The... Read more

By Mitch Joel


April 25, 2009 8:35 AM

This Space (Is Not) For Sale tagged “Editorial”

Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more

By Mitch Joel


December 2, 2008 3:31 PM

Old Media Meet New Media - Good Times, Bad Times tagged “Editorial”

If you thought things were ugly for the publishing industry before the economic meltdown, it's getting increasingly hard to turn your head and not hear the woes of traditional media. Some even argue that these traditional media companies are using... Read more

By Mitch Joel


August 11, 200810:59 PM

All The News - All The Time tagged “Editorial”

Do you remember when the Internet first came "online"? I do. Many media pundits talked about that moment as the "real" twenty-four hour news cycle. Sure CNN was doing its thing, but the news seemed more repetitive than constant and... Read more

By Mitch Joel


1