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Entries tagged with “
Ecommerce
”May 22, 2013 8:54 AM
Welcome To The One Screen World tagged “Ecommerce”
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more
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April 5, 2013 4:55 PM
What's More Important To A Consumer: The Price Or The Brand? tagged “Ecommerce”
Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more
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April 5, 2013 4:55 PM
What's More Important To A Consumer: The Price Or The Brand? tagged “Ecommerce”
Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more
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March 29, 2013 8:34 AM
How To Curtail Showrooming: Charge Admission tagged “Ecommerce”
What would you pay for an opportunity to browse a store? There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming... Read more
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March 28, 2013 8:49 AM
Is Marketing About To Get Really Creepy Or Really Good? tagged “Ecommerce”
Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver... Read more
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March 17, 2013 1:36 PM
Hacking The Media (Again) tagged “Ecommerce”
Episode #349 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this... Read more
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March 10, 201311:30 AM
Real-Time Social Media Marketing Strategies tagged “Ecommerce”
Episode #348 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast. There are few people... Read more
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March 10, 2013 7:44 AM
SPOS #348 - The Future Of Social Media And Content With Sam Decker tagged “Ecommerce”
Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast. There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker.... Read more
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February 15, 2013 8:38 PM
Tracking, Personalization And Screams Of Privacy tagged “Ecommerce”
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more
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February 13, 2013 8:06 PM
The Mobile-Only Strategy Imperative tagged “Ecommerce”
How long will the personal computer - as we have known it to date- be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more
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February 13, 2013 8:06 PM
The Mobile-Only Strategy Imperative tagged “Ecommerce”
How long will the personal computer - as we have known it to date- be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more
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January 31, 2013 9:48 PM
Do Shopping Centers Have A Future? tagged “Ecommerce”
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so... Read more
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January 31, 2013 9:48 PM
Do Shopping Centers Have A Future? tagged “Ecommerce”
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so... Read more
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January 12, 2013 8:46 AM
A Beautiful Business... And Mind tagged “Ecommerce”
The constant battle of business ethics... Can a business make a ton of money and do the right thing? At first blush we would say, "no way... it doesn't happen." When Tony Hsieh took over at Zappos (selling shoes online)... Read more
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January 9, 2013 8:54 PM
Maybe Nobody Knows Nothing tagged “Ecommerce”
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more
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December 21, 2012 2:32 PM
Is Amazon The Future Of Media? tagged “Ecommerce”
What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013), there is a chapter titled, Sex With Data, that looks at a the coming together of our traditional consumer information... Read more
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December 1, 201210:46 AM
The Frightening Ramifications Of High-Frequency Pricing tagged “Ecommerce”
Something fascinating happened during Black Friday. It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on... Read more
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October 10, 2012 8:38 AM
From Atoms To Bits To Atoms tagged “Ecommerce”
Something amazing happened this past Sunday. A spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. The SpaceX Dragon makes history because it was launched... Read more
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September 28, 2012 9:33 AM
The Gift Of Facebook tagged “Ecommerce”
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more
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August 28, 201210:39 AM
The Mailbox Re-Invented And Brought To You By Amazon tagged “Ecommerce”
"Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their appointed rounds." About 2500 years ago, Greek historian Herodotus said this during the war between the Greeks and Persians when... Read more
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