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Ecommerce

February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Ecommerce”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

Utilities:


February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Ecommerce”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

Utilities:


February 14, 2017 2:50 PM

It's Not Easy To Be A Loving Brand These Days tagged “Ecommerce”

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like... Read more

By Mitch Joel

Utilities:


February 14, 2017 2:50 PM

It's Not Easy To Be A Loving Brand These Days tagged “Ecommerce”

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like... Read more

By Mitch Joel

Utilities:


January 27, 201710:27 AM

Global Perspective, Different Perspectives And Many Opportunities tagged “Ecommerce”

How much do you really know about China? How much do you really know about Alibaba? Here's a thought: You don't have to do business in China to appreciate, understand and capitalize on what is going on there (even if... Read more

By Mitch Joel

Utilities:


January 27, 201710:27 AM

Global Perspective, Different Perspectives And Many Opportunities tagged “Ecommerce”

How much do you really know about China? How much do you really know about Alibaba? Here's a thought: You don't have to do business in China to appreciate, understand and capitalize on what is going on there (even if... Read more

By Mitch Joel

Utilities:


January 20, 2017 3:56 PM

The Pride And Prejudice Of Shopify tagged “Ecommerce”

This is a true story... Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college... Read more

By Mitch Joel

Utilities:


January 20, 2017 3:56 PM

The Pride And Prejudice Of Shopify tagged “Ecommerce”

This is a true story... Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college... Read more

By Mitch Joel

Utilities:


January 9, 2017 5:36 PM

A More Elegant Question About The Future Of Retail tagged “Ecommerce”

2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears... Read more

By Mitch Joel

Utilities:


January 9, 2017 5:36 PM

A More Elegant Question About The Future Of Retail tagged “Ecommerce”

2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears... Read more

By Mitch Joel

Utilities:


January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Ecommerce”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

Utilities:


December 5, 2016 7:48 AM

Netflix Lets You Download Movies Now, Facebook Will Have Some Cools Games Soon And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Ecommerce”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Ecommerce”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

Utilities:


November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Ecommerce”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

Utilities:


September 21, 201611:10 PM

A Clearer View Of Augmented And Virtual Reality tagged “Ecommerce”

Next week is the National Retail Federation and Shop.org's Digital Summit In Dallas. This article was published by Shop.org on their Medium channel and is an interview that they conducted with me ahead of our session titled, Virtually There With... Read more

By Mitch Joel

Utilities:


August 11, 201611:38 PM

Is Your Brand Story Documentary-Worthy (Like Shopify)? tagged “Ecommerce”

Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. The reason for doing this is simple: connection. A... Read more

By Mitch Joel

Utilities:


August 11, 201611:38 PM

Is Your Brand Story Documentary-Worthy (Like Shopify)? tagged “Ecommerce”

Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. The reason for doing this is simple: connection. A... Read more

By Mitch Joel

Utilities:


February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Ecommerce”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

Utilities:


December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Ecommerce”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

Utilities:


November 27, 201511:17 PM

Apps Are Media tagged “Ecommerce”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

Utilities:


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