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Earned Media

June 18, 201411:28 PM

Time For Digital Transformation tagged “Earned Media”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Earned Media”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

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April 24, 2014 9:43 PM

Facebook And A New Era In Paid Media tagged “Earned Media”

Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on brands (and brand pages) has been massive. In one corner, you have brands that have... Read more

By Mitch Joel

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March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Earned Media”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Earned Media”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Earned Media”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Earned Media”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


April 4, 201311:04 AM

Did You See That? tagged “Earned Media”

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Earned Media”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


October 7, 2012 1:11 PM

What You Need To Know About Converged Media tagged “Earned Media”

Episode #326 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think... Read more

By Mitch Joel

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October 7, 2012 1:01 PM

SPOS #326 - The Converged Media Imperative With Rebecca Lieb tagged “Earned Media”

Welcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content... Read more

By Mitch Joel


March 20, 2010 1:21 PM

The New Marketing Conversation tagged “Earned Media”

If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the type of conversation they should have... In the past little while, it's becoming abundantly clear that the sphere of Marketing... Read more

By Mitch Joel


January 23, 2009 9:43 PM

Be Careful What You Pay For... Or Speak For tagged “Earned Media”

How would you feel if you paid over $1500 to attend a conference but you were never informed that some of the "speakers" actually paid to be speaking in sessions that were nothing more than a heavily veiled sales pitch?... Read more

By Mitch Joel


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