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March 27, 2015 3:09 PM

The Digital Reality tagged “Distribution”

Do you really think that Google Glass is a flop? I don't. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and... Read more

By Mitch Joel


December 24, 201411:04 PM

The Thing About Serial And The Golden Age Of Podcasting tagged “Distribution”

"Did you catch the season finale of Serial?" If you're into podcasting (like I am), there is not a finer opening liner than the one above. Podcasting has arrived! (as some in the mass media are now proclaiming). Others (like... Read more

By Mitch Joel


December 23, 201410:27 PM

Content Marketing Is Dead (But There's Always This)... tagged “Distribution”

Content Marketing is dead. Right? That didn't take long. I've been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can't keep up with the pace... Read more

By Mitch Joel


October 14, 201311:07 PM

Fake Traffic, Bots And Faker Websites tagged “Distribution”

Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about newspapers and magazines. The publishers could tell you whatever they wanted about circulation, distribution or pass-along metrics, but it was... Read more

By Mitch Joel

October 10, 201311:38 PM

The Failing State Of Content Marketing tagged “Distribution”

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

By Mitch Joel

September 12, 2013 7:30 PM

If You Have Ever Been Rejected... Be Like Bono tagged “Distribution”

The letter read... "Thank you for submitting your tape of 'U2' to RSO, we have listened with careful consideration, but feel it is not suitable for us at present. We wish you luck with your future career." They were kind... Read more

By Mitch Joel

January 5, 201110:05 PM

The New Journalism tagged “Distribution”

Everyone likes a feel good story. It's part of the reason why the latest online viral video sensation is the story of Ted Williams - a homeless Columbus, Ohio man who was a former radio broadcaster. This is an amazing... Read more

By Mitch Joel

March 17, 201010:47 PM

Buying A Newspaper And Free News tagged “Distribution”

Would you buy a newspaper? When word got out that the Montreal Gazette was being put up for sale along with the entire Canwest newspaper family, I immediately asked one of my business partners over at Twist Image if our... Read more

By Mitch Joel

November 14, 2009 1:16 PM

Newspapers, Google, Advertising And The Big New Media Mess tagged “Distribution”

Here is a very fascinating interview with Rupert Murdoch (News Corp. Chief Executive Officer). This could well be one of the most interesting looks at what happens when a traditional media is in flux, uncertainty and will do (and say)... Read more

By Mitch Joel

May 30, 2009 9:41 AM

When Less Is More tagged “Distribution”

When the rules change, sometimes the ways in which companies are paid needs to change as well. This is becoming a very true reality for the music business. Where they used to charge close to twenty dollars for a full... Read more

By Mitch Joel