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Disruption

March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Disruption”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Disruption”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Disruption”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Disruption”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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February 3, 2017 2:43 PM

4 Ways To Lead With Authenticity In Uncertain Times tagged “Disruption”

There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body... Read more

By Mitch Joel

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February 2, 2017 2:03 PM

Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow). tagged “Disruption”

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles about (for years). The thought is simply... Read more

By Mitch Joel

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January 24, 201711:39 PM

Connect The Dots Marketing tagged “Disruption”

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more

By Mitch Joel

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January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Disruption”

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

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December 13, 201611:00 PM

Working In A More Connected Space tagged “Disruption”

There is an irony happening in the modern workplace. Many claim that they no longer need the office and the business infrastructure of yesteryear to get things done. Connectivity has changed everything. All of us can work from from anywhere.... Read more

By Mitch Joel

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December 6, 201611:43 PM

The End Of Advertising (Easy There) tagged “Disruption”

Say this with me... all together now: "advertising is here to stay." You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content... Read more

By Mitch Joel

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December 2, 2016 3:11 PM

The 15 Best Business Books Of 2016 tagged “Disruption”

The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016... in... Read more

By Mitch Joel

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November 25, 2016 6:59 AM

What Problems Are You Solving? tagged “Disruption”

Disruption. Automation. Innovation. People are no longer terrified that their jobs are going to be shipped overseas. Oh, don't be fooled. There's still that. Now, technology is also threatening to have our jobs (yes, all of our jobs) become obsolete... Read more

By Mitch Joel

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November 23, 2016 5:14 PM

The Thing About Disruption tagged “Disruption”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

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September 3, 2016 6:34 AM

Six Links Worthy Of Your Attention #324 tagged “Disruption”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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September 1, 2016 8:55 PM

Less Money. Less Traffic. Advertising In Chaos? tagged “Disruption”

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way.... Read more

By Mitch Joel

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June 22, 201611:33 PM

Algorhythms For Marketing Transformation tagged “Disruption”

The real world teaches you real lessons. I've been on the road working, nurturing, tweaking and developing a brand new presentation that I've titled, Algorhythm - The Pulse of Creativity, Data And The Future of Brands. Here's how I have been... Read more

By Mitch Joel

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May 13, 201611:18 PM

Disruption Of Disrupted tagged “Disruption”

Opinions are not facts. Perspectives are not reality (they're personal). I read Dan Lyons book, Disrupted: My Misadventure in the Start-Up Bubble, and really loved it. It's a real page-turner. It was well-written. It was funny. It was fast-paced. It shed... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Disruption”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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January 27, 2016 7:28 AM

Digital Transformation And The Trillion Dollar Market Cap tagged “Disruption”

You are magic. Literally. If you're reading this, you are magic. You spend your days (probably your nights and mornings too) thinking about the tremendous opportunity that the digitization of business has either offered you, or how you are going... Read more

By Mitch Joel

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November 26, 201511:00 PM

Why The Newspaper Business? tagged “Disruption”

There was some news in the media about my future yesterday. Let me start off with this: I am not leaving Mirum (formerly Twist Image). I will not be putting less time into Mirum (in fact, I've been working harder... Read more

By Mitch Joel

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