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Entries tagged with “
Display Advertising
”January 21, 2012 7:22 AM
The Digital Push Pushes On tagged “Display Advertising”
You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more
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October 14, 2011 5:56 PM
What Kind Of Marketer Are You? tagged “Display Advertising”
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more
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October 3, 2011 9:34 PM
Online Advertising's Greatest Trick tagged “Display Advertising”
The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more
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July 9, 2011 1:19 PM
Six Links Worthy Of Your Attention #55 tagged “Display Advertising”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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July 8, 2011 3:57 PM
The Truth About Display Advertising (And Why Consumers Hate It) tagged “Display Advertising”
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Display Advertising”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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May 24, 2011 9:10 AM
LinkedIn, Social Media And Bubbles tagged “Display Advertising”
Late last week, LinkedIn became the biggest U.S. Internet IPO since Google back in 2004. Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. The commentary mostly revolves around this being either a sign... Read more
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March 28, 2011 9:37 PM
The Real-Time Web Welcomes Real-Time Advertising tagged “Display Advertising”
It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. While Google's... Read more
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February 28, 201110:48 PM
The Future Of Display Advertising (It's Bigger Than You Think) tagged “Display Advertising”
Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more
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November 3, 2010 5:12 PM
Decisions, Decisions, Decisions tagged “Display Advertising”
The problem is no longer quality or quantity. The problem is now choice. In the old world, before the Social Web and before the big Internet portals, if you wanted to advertise or market your products and services, all you... Read more
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October 20, 2010 9:26 PM
Looking Beyond The Banner Ad tagged “Display Advertising”
Banner advertising never had a chance. And that's not a cynic of advertising talking, but rather someone who spent the bulk of the early Internet days selling banner advertising and cutting deals. Even during the heyday (before the dot com... Read more
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October 1, 201010:15 PM
The Web Has Failed Advertising tagged “Display Advertising”
Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more
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May 18, 2010 4:39 PM
The Fuss About Facebook tagged “Display Advertising”
You can't poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues. This is not a big deal and - on top of that - what did you expect? Facebook can (and... Read more
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February 9, 201010:49 AM
This Will Change Everything... Again tagged “Display Advertising”
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I'm just as guilty as the next Journalist, Blogger and Writer to publish thoughts like that. The truth is, those types of sayings... Read more
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November 14, 2009 3:11 PM
The Trigger Finger tagged “Display Advertising”
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more
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July 12, 2009 8:36 AM
The Good Client tagged “Display Advertising”
One of the hardest things to do is to choose a Digital Marketing agency. Here's why: In the traditional advertising world, the scales are semi-balanced. You have both client and agency who were both schooled with similar material (education) and... Read more
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May 16, 2009 6:41 AM
Display Advertising And Search Are Connected At The Hip tagged “Display Advertising”
The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more
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March 22, 2009 7:05 AM
When The Advertising Slowdown Picks Up tagged “Display Advertising”
As things continue to worsen in the advertising marketplace, there does seem to be one glimmer of hope. Can you guess which advertising vertical is going to grow this year? Before we hop into the good news, the hardest hit... Read more
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December 30, 2008 9:17 PM
Mass Media - Mass Destruction tagged “Display Advertising”
It is not just about the music industry. Television is feeling it. Radio is feeling it. Magazines are feeling it. Newspapers are feeling it. Movies are feeling it. Books are feeling it. Even websites and Blogs that act like mass... Read more
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December 9, 200811:52 PM
Banner Advertising Is But One Small Component Of Digital Marketing tagged “Display Advertising”
When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more
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