Search Results
Entries tagged with “

Direct Relationships

July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Direct Relationships”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

Utilities:


December 10, 201311:51 PM

The Porous Web tagged “Direct Relationships”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


November 14, 201310:34 PM

Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition tagged “Direct Relationships”

That's some title, isn't it? On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete,... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Direct Relationships”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


July 2, 2013 5:00 PM

An Advertising Tide Probably Won't Raise All Of The Boats tagged “Direct Relationships”

There has been a lot of talk online about the end of advertising lately. Whether it's a new book on social media, some pundit pushing for social business or someone who is very excited that Instagram now affords their consumers... Read more

By Mitch Joel


January 2, 2013 9:49 PM

The Elusive Digital Promise tagged “Direct Relationships”

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more

By Mitch Joel


August 16, 2012 7:41 PM

The Power Of Direct Relationships tagged “Direct Relationships”

The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? Is it directly with the brand or with an... Read more

By Mitch Joel


June 12, 201210:41 PM

To Thine Own Self Be True tagged “Direct Relationships”

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping... Read more

By Mitch Joel


January 3, 2012 9:09 AM

The Year Of More tagged “Direct Relationships”

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more

By Mitch Joel


September 28, 2011 4:32 PM

It's Not Marketing tagged “Direct Relationships”

Confession time. A few months ago I found myself on a long flight with nothing to watch. I had already seen the many Hollywood blockbusters along with the documentaries and news specials that were being shown on-board. In a moment... Read more

By Mitch Joel


July 28, 201110:18 PM

Not Buying What You're Shilling tagged “Direct Relationships”

Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not... Read more

By Mitch Joel


April 29, 2011 7:48 PM

What The Next Five Years Will Be About tagged “Direct Relationships”

The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about a new business opportunity in the digital space. The brand's reality was this: as the years wane on, the amount... Read more

By Mitch Joel


1