Entries tagged with “

Direct Relationship

”

April 24, 201311:25 AM

Maybe You Should Quit New Media tagged “Direct Relationship”

If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more

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February 21, 201311:11 AM

The Content Crash tagged “Direct Relationship”

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

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February 4, 2013 7:45 PM

The New Digital Experience tagged “Direct Relationship”

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

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January 25, 2013 8:20 AM

The Thing About Facebook And Brands tagged “Direct Relationship”

What should a brand do on Facebook? That question above... the one about brands on Facebook... yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They're reading... Read more

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December 27, 2012 8:14 AM

The New Exclusive tagged “Direct Relationship”

Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc... I get a notification (in this instance, I have the alert set-up to only... Read more

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November 17, 2012 7:01 AM

The Value Of Brands In Social Media tagged “Direct Relationship”

What if we started with business... how would we do? How badly do people want to be connected with brands? I've been thinking a lot about the pervasiveness of brands in the social media channels. From a business perspective, it... Read more

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September 28, 2012 9:33 AM

The Gift Of Facebook tagged “Direct Relationship”

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more

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February 18, 2012 7:45 AM

The Last Temptation Of Social Media tagged “Direct Relationship”

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more

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December 9, 2011 8:43 PM

The New Disruption tagged “Direct Relationship”

When digital mingles with our physical lives, everything changes. I'm a bit of a bookworm (#nerdalert). I'm doing my best to read one book every week (but failing miserably). The way I buy books has changed dramatically in the best... Read more

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