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Direct Marketing

September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Direct Marketing”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


August 11, 2012 6:46 AM

Unbranded Content Marketing tagged “Direct Marketing”

Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more

By Mitch Joel


May 2, 2012 6:21 AM

The Old (Evolving) Rules tagged “Direct Marketing”

Are rules set and permanent? That's obviously not the case - especially when it comes to social media. I've recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving... Read more

By Mitch Joel


October 15, 2011 9:57 AM

The Harsh Realities Of The Real-Time Web For Marketers tagged “Direct Marketing”

In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more

By Mitch Joel


April 28, 2011 9:40 PM

The Value Of Utilitarianism Marketing tagged “Direct Marketing”

It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more

By Mitch Joel


March 27, 2010 1:39 PM

Everything Is "With" Not "Instead Of" tagged “Direct Marketing”

Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation? All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing -... Read more

By Mitch Joel


February 11, 2010 9:12 AM

How Indispensable Are You? tagged “Direct Marketing”

The economy is still pretty sucky. Even as certain industries and sectors claw their way back to some sort of semblance of normalcy, some of your peers are still being laid off, budgets are being slashed and businesses are still... Read more

By Mitch Joel


January 18, 2010 9:31 PM

Social Media Gurus - That Old Chestnut tagged “Direct Marketing”

Who should own Social Media? It's starting to feel like we're constantly trotting out the same old dead horse to beat (it's a nasty saying, but it's true). Countless Blog posts (here. there and everywhere) have spent years detailing, dissecting... Read more

By Mitch Joel


November 14, 2009 3:11 PM

The Trigger Finger tagged “Direct Marketing”

If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more

By Mitch Joel


September 22, 200910:24 PM

The Irresponsible Marketer tagged “Direct Marketing”

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more

By Mitch Joel


May 29, 200912:43 PM

Afraid To Fail tagged “Direct Marketing”

Most companies do know what to do. They attend the same seminars and conferences as we do. They read the same content. They're clued in that their industry is going through a huge shift, and they know that technology and... Read more

By Mitch Joel


January 19, 200911:00 PM

Renting Lists tagged “Direct Marketing”

In the old days of Marketing (sometime last year), you could get away with renting someone else's list. There are some who might argue that renting lists is still the way to go. Why don't people take the budget they... Read more

By Mitch Joel


July 11, 200811:52 PM

In Praise Of Slow tagged “Direct Marketing”

Marketers want everything (more sales, more brand awareness, more recall, more word of mouth and more) and they want it fast. I hazard to guess that the initial run at Online Marketing back in the early nineties was strategic in... Read more

By Mitch Joel


November 17, 200710:44 AM

If Marketers Are Drowning In Data Imagine How We Feel In Digital Marketing tagged “Direct Marketing”

While sitting through the awards ceremony at last night's Canadian Marketing Association 2007 Annual Awards, it struck me how many statistics were being tossed out on ROI, data and sell-through. I know that on the Direct Marketing side - and,... Read more

By Mitch Joel


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