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Digital Strategy

December 10, 201311:51 PM

The Porous Web tagged “Digital Strategy”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Digital Strategy”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


October 27, 2010 9:35 PM

The Agency Of The Future tagged “Digital Strategy”

The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more

By Mitch Joel


September 15, 201011:54 PM

Is Social Media Right For Every Business? tagged “Digital Strategy”

A great man once said, "Do or do not; there is no try." Fine, it wasn't a great man, but when Yoda said that now-classic line in The Empire Strikes Back, many a geek (myself included) nodded our heads as... Read more

By Mitch Joel


September 10, 2010 7:45 PM

The Internet Is Your Media Lab tagged “Digital Strategy”

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more

By Mitch Joel


February 7, 2009 8:51 PM

The Future Is Flying Cars tagged “Digital Strategy”

Where do you think the future of technology is headed? Whether it be speaking or here on the Blog, I am frequently asked about the future: where is social media going to go, what are the technologies we need to... Read more

By Mitch Joel


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